please empty your brain below
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They're a bit crap, I think.
Other cities have little TV screens on platforms with news and ads, which seems a better mix.
Inspector Sands | Homepage | 01.07.08 - 1:50 a.m. | #
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I've seen the projector screens at Liverpool Street as well. You're right they give you something to stare at, but personally I prefer the old-fashioned advertising posters. At least they're easier to ignore (much to the annoyance of advertisers, of course). Apparently, the projectors were experimented at Holborn, on one of the old Aldwych platforms.
When I was in Rome earlier this year, I noticed that, on the otherwise grubby Metro, they had the aforementioned TV screens on platforms (and trains). In addition, I noticed they played short cartoons and information messages as well as adverts. IMHO, this seems to work better, as passengers don't just want to look at adverts on their tube journeys.
Andrewh | 01.07.08 - 2:07 a.m. | #
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I really object to these, and the LCD panels appearing on escalator shafts. Do you know how much heat they put out? Touch the escalator screens when you next pass them and see how hot they are. Just unbelievable. Posters don't add more heat to the tube, last time I checked.
SELondoner | 01.07.08 - 8:31 a.m. | #
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The idea is ok, but I agree about the unnecessary heat output.
Mark Garth | Homepage | 01.07.08 - 8:41 a.m. | #
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The agency crow on their website that these electronic ads will prevent 4.1 tonnes of posters and paste going to landfill annually, but they conveniently forget to mention the belching electricity costs.
diamond geezer | Homepage | 01.07.08 - 9:21 a.m. | #
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Substitute 'sell stuff to' for 'entertain' and 'revenue' for 'passengers journeys' and you've probably got it in one. Why do they pretend?
Richard | Homepage | 01.07.08 - 10:00 a.m. | #
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One advantage is that, from the inside of the train, you no longer get to see just a few words from a huge poster and wonder for the rest of the journey what an earth the rest was all about.
Rick | Homepage | 01.07.08 - 10:02 a.m. | #
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Yet another compulsive reason to take up cycling.....
Ham | Homepage | 01.07.08 - 10:36 a.m. | #
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yes, or leave London...
town mouse (formerly disgruntl | Homepage | 01.07.08 - 10:50 a.m. | #
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Oh boy, as if travelling by tube wasn't hectic enough.
& all that extra heat, on the underground! Mind you, I suppose they could then try marketing it to heat the buildings the tube undermines?
Anyone got a heavy duty paint gun?
Bronchitikat | Homepage | 01.07.08 - 10:58 a.m. | #
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A couple of little diffusion screens can turn those into nice soft underwater lights:
http://www.bladediary.com/index.....pl?
stencil=465
paulcox | 01.07.08 - 12:02 p.m. | #
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You are right that these moving ads are eye-catching... in fact, it's more eye-'trapping' - you cannot help but notice something flickering and moving in front of you, but gosh it was annoying.
As Andrewh says above, I prefer posters as they are easier to ignore and don't shout at you - look at me! Watch me! Buy me! Posters are subtler, what is it with everything having to hit you over the head with a large advertising stick these days? What's the future - a channel on our ipods that we can tune in on tube stations and listen to advertising as we go past? I think I'll arm myself with the freepapers, hold them high enough and I might be able to block these screens from sight. And the heat is a big issue... they already struggle with air conditioning the old tubes (personally I believe they hire an old man to sit with a hand held fan at one end of the line and occasionally waft it with a flick of an arthritic wrist).
Sorry, that turned into a bit of a rant...!
Jayne | Homepage | 01.07.08 - 12:10 p.m. | #
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I think we'll learn to screen them out in time. One more piece of visual litter.
But I'm still not quite over the first electronic display ad I saw, at Canary Wharf, for Shelter: a little girl beating her arms apparently against the inside of the screen..
Autolycus | Homepage | 01.07.08 - 12:47 p.m. | #
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We have these in Sydney. They're very annoying. Just one more thing to filter out.
SSS | Homepage | 01.07.08 - 1:04 p.m. | #
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Not to sure about this sort of thing - cluttered enough as it is with advertising, but I guess that's the way it is - Minority Report here we come!
Damian | 01.07.08 - 1:16 p.m. | #
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We already have small size screen in Tube station escalator
Siddiq | Homepage | 01.07.08 - 1:20 p.m. | #
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They do have one useful feature - they indicate oncoming trains. Watch them next time and you'll notice that a few seconds before a train comes into the platform they shut off (must be some kind of trip switch on the rail or something)
Those projectors are seriously huge though so must be putting out absolute buckets of heat - the little desktop projectors I use for presentations get too hot to pick up after an hour's use as it is...
The Londoneer | Homepage | 01.07.08 - 2:39 p.m. | #
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A few years ago when I was driving a cab in London, I had the same sort of thing installed in the back of my cab,thisversion included sound but was just a re-run of the same old adverts over and over..
Most passengers comments where, "can you please turn that off ; !!!!!
Colin in Thailand | 01.07.08 - 3:37 p.m. | #
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I forgot to say but here in Thailand in the big city they have the same thing at traffic lights- SO London get used to them...
Colin in Thailand | 01.07.08 - 3:42 p.m. | #
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More heat...just what we need.
They have them on some buses as well and the only viewing that made me smile was the clip of Morecombe and Wise and the breakfast routine.
If these things are going to be around I wish they would put useful information on as well as adverts.
Amused | 01.07.08 - 4:08 p.m. | #
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Within a few years there will be miniature laser projectors inside cellphones. So just imagine everyone projecting their own movies on every available surface.
http://microvision.com/
No doubt legislation will be required.
john | Homepage | 01.07.08 - 4:15 p.m. | #
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Been watching the screens at Euston for months - didn't realise they were the only ones. They didn't have real ads at first, just pictures of flowers and chameleons and adverts for the advert people. As for the screens on the escalators, I now look down at my feet on principle. It's all a horrible assault on the senses.
Sarah | Homepage | 01.07.08 - 5:27 p.m. | #
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The Londoneer: "They do have one useful feature - they indicate oncoming trains."
I always thought all the wooshing rumbling noises and wind indicated that quite well... (yes, except for the odd platform here and there where you can hear more than one tunnel reasonably well)
Kirk | 01.07.08 - 8:05 p.m. | #
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Yet another reason why those with cars in London won't stop using them...
Blue Witch | Homepage | 02.07.08 - 10:10 a.m. | #
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I used to have a postcard which was a copy of an old Tube poster. It read, "Where it is always warm and bright".
I guess that would now read "Where it is always stifling and garish"
Mark | Homepage | 09.07.08 - 9:57 a.m. | #
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