please empty your brain below
Well, quite.

In Scotland things are a bit more blatant and unapologetic

http://www.scottishathletics.org.uk/p=17...

The provisional timetable for next weekend's Scottish National Championships, supported by McCain (Saturday 20th/Sunday 21st June), is now online and has been sent out to competitors.

The event - to be held at Pitreavie Athletics Centre, Dunfermline - will be televised for Channel 4 highlights and entries closed on Monday, exceeding those for 2008.

And they were the principal sponsors!

Almost too bizarre to be true.

Venichka | 01.07.09 - 8:03 a.m. | #

What about Coca-cola and McDonald's?

http://www.london2012.com/about/...tners/
index.php

Sekula | 01.07.09 - 9:37 a.m. | #

Exactly the same - spectators will buy their products, but there's no need to provide spurious justification for the sponsorship with a load of PR twaddlewaffle.

Ewan | 01.07.09 - 10:08 a.m. | #

What about those cigarette companies - they need a new sponsorship home. It sounds like the Games would be a perfect match. I can see the PR now... a social activity bringing people together, maybe special 'torch' lighters... possibilities are endless.

Jayne | Homepage | 01.07.09 - 10:11 a.m. | #

It's really just about the money - all of it! Higher, Faster, Stronger, Richer.

Richard | Homepage | 01.07.09 - 10:18 a.m. | #

Sugar and cocoa - products of slavery (real and virtual) for 300 years. If you must eat chocolate, buy the fair trade variety.

Great Aunt Annie | 01.07.09 - 10:50 a.m. | #

Oh dear, we DID all get out of bed with our cynical hats on, didn't we?

How does "virtual slavery" work?

Exit, Pursued by a Bear | Homepage | 01.07.09 - 11:28 a.m. | #

Sorry, Cadburys is a "British company"??? Since when?? Its part of CadburySchweppes, Evil International Conglomerate.

No company with a Chief Exec with a name like "Todd Stitzer" is British.

Exit, Pursued by a Bear | Homepage | 01.07.09 - 11:32 a.m. | #

Sorry I really can't can't exercised about this issue. You're going to have to try a bit harder to get me off my big fat backside.

Bina | Homepage | 01.07.09 - 12:17 p.m. | #

Hey, this is a bit of a low blow!

Look at how McDonalds have turned themselves around, with their introduction of healthier options including salads and fresh fruit.

And if they can do it, it should be a walk in the park for Cadbury to make their products more, er, sporty.

Hmmm. Look out for the all-new creme eggs made with real low-cholesterol eggs, and chocolate oranges with a real orange inside.

RogerW | 01.07.09 - 12:22 p.m. | #

Actually, one thing's for sure:-

Just look at when Walkers Crisps got hold of Gary Lineker to front their advertising... it was nothing short of genius.

Well, they haven't done anything to harm his figure, have they, so they must be OK.

Hey, if athletic people like him eat them, they must be good for you

RogerW | 01.07.09 - 2:53 p.m. | #

Does this I won't be able to buy a Mars bar there?..or more importantly a Twix?

Reason not to visit an Olympic event.

Amused | 01.07.09 - 8:16 p.m. | #

At the last World Cup Dutch fans were told to take off orange dungaree type things because they has the name of a beer brand on it that wasn't the official sponsors!

So no Mars Bars at the Olympics. Not that I was expecting any, as they've always refused to sponsor their local football club Slough Twon, which is shameful.

Rodders | Homepage | 02.07.09 - 2:59 p.m. | #

Hmmm chocolate.

Perhaps chocolate medals for the kiddies?

walter | 06.07.09 - 1:29 p.m. | #

Amongst all of his PR babble it becomes clear that Todd Stitzer doesn't know the correct past tense of 'strive', poor lad.

David H | 10.07.09 - 1:04 p.m. | #

Would you rather they sponsored pie-eating contests?

So I'm going to start the defence.

Events like the 2012 Games rely on sponsorship money. If they had their way, I'm sure they'd all be taking sponsorship from healthcare brands, but if the money comes from McDonald's, Cadbury's, Nestle or whoever, they can't simply turn down the investment.

And let's not make these companies out to be the bad guys. Everyone has room in their diet for the odd sugary snack, whether they're an athlete or office worker. Everything in moderation, as they say. It's not these companies who make people fat. They don't force people to eat their products day after day. It's those who are ignorant enough to think that eating junk food every day without doing any exercise won't be detrimental to their health.

Perhaps a better idea would be to just ban all 'treats' because these people don't know what moderation means?

Daniel Adams | 19.03.11 - 4:54 p.m. | #











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