please empty your brain below

Perhaps the notice should say something like:

At busy times the trains from this platform can be extremely crowded. Customers (1) who have sufficient time may be able to contribute to more comfort for all, by moving down the platform and using a different coach.

(1) (Yes, we oldies would prefer them to use the word "passengers". But I suspect that this preference has been uttered so many times already, that it is now a lost cause).
Malcolm

What's wrong with personalising the message, so as to avoid the dreaded word 'C.stom.r' ?

The message could be so much nicer, saying "If YOU have sufficient time, YOU may have a more comfortable journey and contribute to more comfort for all. Walk along the platform and Avoid the rear two carriages at busy times"
It's the first outcome of Abellio's recent appointment of an Oxymoron Development Officer.
Er?

Don't (most) people work this out for themselves? At a busy terminal station surely most passengers arriving with plenty of time will walk up the platform till they find part of the train that's less busy. Only latecomers will be compelled to get on the rear of the train.

Also works for non terminal stations too. Surely passengers who arrive with plenty of time will spread themselves along the platform, or at the front if that is habitually less busy. On frequent services like the Victoria line at peak times, if say travelling from Victoria to King's Cross one has the choice of being rammed on the front of the train or moving down. IIRC it was even discussed here recently.
Have you noticed that the train ALWAYS stops a long way down the platform -- for no apparent reason.

The platform is probably designed for 12 carriage trains. The longest train is 8 carriages and often only 4. There are no entrances at the far end of the platform, so no reason to stop at that end -- yet that's where the train always stops.

Result -- a long walk from the entrance to the train, especially if you've come in from the furthest entrance.

My reckoning is that the problem could be solved or at least eased if the train stopped at the *sensible* end of the platform. Only those coming in via the first entrance would use the first two carriages. Those coming in via the second carriage would learn to turn right and use other carriages.

The present stop position is daft and surely those last few feet can't be saving a significant amount of power.
The new Thameslink trains have colour coded displays showing how busy each carriage is. There are no doors between the carriages, like the new Tube trains and the Overground, so it is easy to wander down to a less crowded place. When the whole thing is not rammed that is.

Predicting where a 4, 8 or 12 carriage train might stop on the platform is a bit of an art.
Lorenzo if only people did what you suggest. I understand what the notice is trying to achieve but I don't think it's an easy message to convey. I frequently see people hurling themselves into the nearest coaches to the barrier when there are five minutes to departure and others casually strolling past coaches with empty seats to reach "their" coach when the train should have left a minute ago and there are whistles blowing and a clear signal.

I also frequently drive a rush hour train from London Bridge to Dorking. People queue up on the platform at London Bridge to get in the rear two coaches, blocking the passage of those trying to get to the other coaches, including my own passage to the cab. Then at Wallington they all pour off the rear two coaches while the doors of six coaches stand open and unused. This generally creates a two minute delay because a) the train has to stand while the flow is concentrated on two coaches instead of being equally dispersed all along the train and b) the curve means I can't see the back of the train even when they're off because they then all bunch at the exit. All to save walking the colossal distance of maybe 160 metres.

In an ideal world the first punters would walk to the front leaving the rear coaches for the less able bodied and the latecomers. Walking the length of a train isn't a big deal folks, I do it a dozen times a day!
Most regular commuters don't want to take any longer getting home than they have to, in London people may have a further leg home by bus, some get up just after the train has left the station prior to their own, so they can stand right next to the doors and be ahead of everyone else when the doors open at their destination, there may also be a personal safety issue, I doubt if many want to be alone in the car park in the evenings!
With this service, some of us take a different approach. With a 4-car set (usually the norm except for rush-hours).

Rear coach (London end) - always wedged. And usually the carriage that has the longitudinal bench seats, in certain units.
2nd (or 3rd) carriage - this has the pantograph on top and all the electrical gear, so very industrially noisy and to be avoided.
3rd (or 2nd) carriage - this usually has the 1st class section. To be avoided in order to be nowhere near all the numptys and muppets from Enfield Lock and Brimsdown so desperate to pig out and slump in 'superior' seats.
Front carriage - generally the best option for above reasons.

Of course, with an un-refurbed unit you sometimes look for the least tatty option.

And travelling into Stratford, always the back carriage. For the opposite of all that's gone before - namely that front two are usually well wedged with desperate shoppers after Tottenham Hale.
The northbound Victoria at Vauxhall used to have a fixed sign opposite the entrance saying Front of train less crowded with an arrow pointing forwards. Eventually they wanted less people at the front, the sign went and station staff made announcements for a while.
I just find it incredible that people are willing to delay their train to ensure they don't have to walk a bit further at the other end.
If the departure time has passed, the whistle blows, and the signal is clear, surely the doors can close and the train can depart without the person casually sauntering along the platform?
Commuters generally only think of themselves. Trimming a few seconds off their journey becomes one of life's goals.

In the early 70s I used to have to walk 'against the flow' of one of the walkways at East Croydon station. Commuters seeing their train pull in would rush down, knocking all and sundry out of their way. I got bumped/smashed into so many times that I would occasionally refuse to yield and started to stiff arm the runners and watch as they wiped out five yards further down.
Andrew, I'd leave them behind. They'd get the message soon enough, but this does meet with what is termed "consumer resistance" I believe.

Maybe I'm different. I commuted on the things for years before I drove them and I generally positioned myself away from the crowds. At the terminals this was easy, walk to the front, and if not enough time, jump on as far down as possible and walk through, saying "Excuse me" a lot as no one seems to want to walk through a gangwayed train.
I think there are no stations where it is left to the driver's choice where to stop a short train. It is always at a fixed point (I think), whether or not a sign is visible to passengers.

Where the stopping point seems irrational, this would normally be for some reason such as monitors, mirrors and so forth, necessary for the driver or guard to safely close the doors. (But there may be exceptions, where the train has to stop there because it always did).
People want to be in the carriage nearest the exit at their destination not because they want to avoid the long walk, but because they don't want to be queuing for ages at the inadequate barrier lines or on the stairs (particularly if they have a connecting train to catch). This in turn means people waiting at busy intermediate stations all wait near the exit from the platform because that is where most people will be leaving the train, thereby giving waiting passengers the best chance of getting on. No amount of shouting "use all the doors" will cure this logical behaviour.
The solution to this is more double-ended stations.
I use the service in question between Stratford and T Hale. I agree with the earlier observations about the silly stopping position at Stratford. There is such a trek from the stairs that it's all too easy to miss a train by a few seconds. People will therefore inevitably get on the nearest door if they know the train is due to go. I've never seen a 8 car train on that specific service, always 4 car IME including in the peaks.

The rear 2 carriages (out of Stratford) do load heavily for the reason DG cites - exit position at the next 2 stops. The service is becoming more and more popular since Lea Bridge opened and will continue to do so. I note all the remarks about "oh it's no hassle walking along a platform" but try doing that at T Hale in the peaks. It's a nightmare as the platforms are packed, they're too narrow and people are barging to get on and off trains and through the gates. As I always have to get a bus connection I like to have the shortest, most convenient exit route so I clutter up the rear carriage. Of course things are worse now at T Hale as the rebuilding project has now started in earnest and access to / from the NR platforms is longer / more restricted than before.

The arrival of the more frequent STAR service in late 2018 may help matters in that trains won't be standing for 22 minutes in the platform and trains may stand in a more convenient spot. The route should also get new trains which may permit an easier "walk through" from the back to the front. The downside is that it's likely that vastly more people will be travelling thus causing real pressures at Stratford as the main stairs to / from the platform are very narrow and won't cope with much higher passenger flows.
While it is true that many commuters are eager to save every possible second on their journey I am often surprised how uninterested other passengers are in doing the same thing. For example, before arriving at Ealing Broadway on the District very few passengers take the chance offered by the new stock to wander towards the front of the train where the exit of the station will be.
It is the same for the Bakerloo ;line at Elephant & Castle - the majority of people arriving at the platforms from the London Road entrance pick the couple of carriages closes to the stairs they have come down. The other carriages usually remain pretty empty until Waterloo.
Remodelling every station to make it double ended is a fantasy. And every passenger is not getting a connecting train. Wallington is not an interchange station; nor any number of other stops where people appear to wish to save literally seconds but in the process create delays which they then blame someone else for. Even 20 seconds extra per stop on a 10 stop journey adds a few minutes overall which is enough on the complicated Southern network to block a junction somewhere, thus starting a cascading delay.
I believe most passengers are smarter than following the poster without analyzing the actual situation first, and the way to display the poster saves kinetic energy on repeated put-up and removal by hand, or the electrical energy to display it on a screen at the required time. So this looks fine to me.

At least I think it's better than forcefully labelling some seats as for people in need first. That makes those seats often empty even when the train is crowded but no one in need is around.
Two comments above about where trains stop on platforms. This is dictated by a combination sightline of the lineside controlling signal for the track ahead and the 'track circuit'. The latter tells the signal behind that this section of track is occupied so that any train coming up behind meets a red signal, and the warnings of one before that.

Station stop markers are signed for trains. An upper case 'S' standing alone means all trains stop with the lead cab at that point. Other signs (which aren't the platform number) indicate the stopping point(s) for trains of a particular number of cars/carriages, and sometimes a special sign for trains significantly different to the normal service, eg Virgin Pendolino.

Drivers (and automated trains) stop where the signs indicate, not a matter of choice!










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