please empty your brain below

Ideal place for Russian tourists to rest their weary heads before a day trip to see the inspirations of Salisbury.
I have occasionally used places like this in other cities. Good value, and the alternative at similar prices is usually a rundown ancient hotel with 50 year old carpeting and beds with lumps. Things like this are more attractive.
The Travelodges in Uxbridge (opened August 2008) and on the A4 near Heathrow (opened January 2009), and the Holiday Inn Express at EventCity (near the Trafford Centre) in Manchester (opened May 2017) also have shipping containers as their core, though they're significantly larger in size (a mix of 5x3m and 6x3.5m in Travelodge's case) and have an external finish that mostly conceals the modular construction.

Not sure I could stay in a "room" that small myself. 7.5 sq.m. at the easyHotel in Paddington was too claustrophobic for my liking.
6.5 sq m? Set me Googling prison cell sizes and, yes, about a typical single UK cell. Mind you, get incarcerated in Guinea and you get 2, but 12 in Switzerland. Really makes me wonder who is so impecunious but keen to see London presently even at £37/night.
Planning documents state that rooms will have an internal area of 5.5m². The hotel website says 7.2m². Whichever it is, it's not big.
The YHA at the Eden Project is a Snoozebox hotel. It's actually one of the favourite places I've stayed.
Ealing council has a few dozen of these converted 'container' units installed in groups about the borough to provide temporary accommodation for families who would otherwise be put in £400 a week bed and breakfast hotels. The units can moved when the site is needed for something else.
I wonder whether the discrepancy (5.5m² v 7.2m²) is the 'mezzanine' level (i.e. bunkbed).
I can see the attraction if this sort of room is the cheapest option. After all if you're literally going to be out all day and just need somewhere to sleep when you get in, you don't need a large room.
I've slept in some grand hotel rooms over the years, including an unexpected upgrade to a suite with two bedrooms, two bathrooms and a lounge - but at the end of the day I just slept in the bed and left without using any of the extra facilities.
Aha!- it's given me an indication on how much I could be charging my son for his box room!!
Interesting idea, I like it.

But why does everything have to be "award winning"? Concentrate on the product and not the narcissistic "awards".

Think I'll give myself an award and call myself "award-winning". Or how about "the award-winning diamond geezer blog".

dg writes: Not everything is award-winning,
For many £37 will be considerably cheaper than an Uber back to Kent to Essex after a night out/concert at the O2.
Having stayed in Yotels and other capsule hotels this seems OK, last stay in the Motel One at Canary Wharf was in a room this size, albeit with a window that overlooked the Wetherspoons :-(
The Japanese have taken this concept to it's ultimate extreme with their capsule hotels. Although personally I wouldn't find sleeping in what look like morgue drawers particularly attractive!
I wonder if the theatre is a bid for the “tell gullible tourists they’re seeing a show in Stratford” market.
The 5.5m2 is almost certainly wrong, given that a double bed is 3m2. A standard small shipping container is about 16m2 . Perhaps they are counting without bathrooms etc.

I not booking.com call it 8m2 which is still tiny but believable wiout en suite. For comparison your typical holiday Inn express is 20m2 and a citizen m is 15m2.
As I don't live in a place where it ever gets seriously cold, I wonder how you would heat a metal container. Air con for cooling, yes. But it won't be adequate for heating in England.
well, well, well










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