please empty your brain below

Clearly that lady's name is Bethnal, and only her shoppers will be served better every day.
No need to add her surname of Green is there ;)
Plus you get a princely 20 minutes to get out of your car, find all the stuff you want, join the queue, pay for your stuff, get back to your car and load it, then drive off site.
That's why they include the words 'a little', we have served you 0.000000001% better today.

Also they don't specifically say what it is that'll be better.
Ah, the good old 'implication by omission|' tactic!
I understood it not to mean that they were doing better themselves each day , but outperforming all the other local grocery outlets.
Besides, if they'd really wanted to be 'in' with the locals they should have put Beffnul!
It doesn't say what it's supposed to be a "little better" than! Could they be saying they aim to be ever-so-slightly better than a given local competitor on any given day! If so, it may or may not be a particularly high aspitation.
Tesco peeve me with their general attitude and smug attitude towards their customers. Horrible supermarket chain, and that's why I refuse to give them my custom.
There’s a big change at Tesco if they’re focussing on customer service rather than customer pissing off at every stage which is their usual tactic.

By the sounds of this I expect them to lick your boots the second you enter the store by June.
Following on from "Bethnal's shoppers", in my home town we have a medium size Tesco on the outskirts of the town centre and a Tesco Express by the railway station on the opposite side of the centre. For some reason, the "little better" slogan on the Express does not refer to the town in general but instead talks about "Bell Hill's shoppers".

Now for context, Bell Hill is one of the roads leading out of town and the name also refers to a group of houses which, unsurprisingly, are on top of a hill above the town. However, the road itself starts a few hundred metres away from the Tesco Ex. with the hill a few hundred metres further on.

The reason why the slogan refers to the hill despite this lack of immediate proximity is because that's what the branch is named. It couldn't be named after the town itself as that's what the main branch is called.

Anyway, the point I'm trying to make is that these slogans seem to be generated automatically using the branch names without any human thought about the areas actually served. Typical big corporation nonsense.
20 year boycott and counting, although I doubt their profits have really been dented by my stand.
It seems Bethnal was a rock band that was formed in London in 1972, and broke up in 1980. How their shoppers are being served a little better every day at this Tesco Express is left as an exercise for readers.
They should just serve their customers consistently and correctly. Then they could have said "Tesco: Serves you right."
The Co-op on Hackney Road says "Welcome to Tower Hamlets' Co-op" - and while I'm glad they got the apostrophe right, it's by no means the only Co-op in the borough.
The lady from Bethnal also appears on the outside of my local branch near Reading, good to know she can work in two different places so far apart ;)
It peeves me more of the steady transformation of Tesco Metro into Tesco Express, with its associated higher prices.
I agree with your comment that there is the implication of previously inferior service. This type of blurb always makes me feel that perhaps it could have been somewhat better before now, rather like all those ‘New and Improved’ products.

I saw some soap that was both ‘Classic’ and ‘New’, so perhaps Tesco are attempting to promote an improved, classically offhand service now. Beffnal serves you right, anyway. I’ll not find out, as I very much dislike their business methods and I never shop there.
It's T£$co. That should tell you all you need to know.
What service can one expect to receive in a normal Tesco Express? Do they mean the personnel that (often of necessity) block the narrow aisles when restocking, managing to simultaneously to ignore your existence? Or the solitary staff member employed near the self-serve checkouts (because someone might want fags) that usually appears to have received enhanced training in eye-contact avoidance.
I think somebody made a mistake and 'better' is supposed to read 'butter'.
'better' is supposed to read 'butter'
Or banana judging by the picture?

These slogans are generally nonsensical and not limited to Tesco.
I've seen at least one where they serve you a little better "everyday".

Rumbelows' slogan used to be "We save you money and serve you right".
I hate the now widely used form of "welcome to your shop'. It never is MY shop, I am not an owner or part owner.

Even coop is not really "owned" by its shoppers in a mutual way, shoppers can be involved in governance.

Even John Lewis/Waitrose staff don't "own" their business, the business is structured as a self perpetuated trust scheme with employee elected trustees (who have very limited trustee powers, mainly hire/fire of the MD of the partnership).










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