please empty your brain below
Cat food companies are doing it -- along with many more firms of course.
Previous 100 gram packs are now 85g.

Chris | 16.03.25 - 9:18 a.m. | #

And as always due to customer demand.

Welcome | 16.03.25 - 9:49 a.m. | #

How do they know what the cats demand?

Greatkingrat | 16.03.25 - 10:15 a.m. | #

I bought some Gold bars the other day. They have shrunk appallingly, they used to be the same size as a Penguin but now you could easily eat them in one bite. I would rather pay more for the same size product than the same for a smaller product.

Cocoa prices have increased massively so not that surprising (although I bet the farmers don't see much of that)

Herned | 16.03.25 - 10:16 a.m. | #

Double Deckers are also my favourite way of eating chocolate. But I have the opposite reaction to multiple purchases. I rate them on price per purchase, rather than price per gram, since however many I buy, all will soon be eaten. My self control, such as it is, operates at the moment of purchase, rather than the moment of eating.

Malcolm of Kent | 16.03.25 - 10:27 a.m. | #

I'm sorry for your loss.

Still Anon | 16.03.25 - 11:16 a.m. | #

Shrinkflation really annoys me. It annoys me even more when they keep the packet size the same so you don't always notice at first.

I used to get a bag of 5-6 decent-sized frozen chicken breasts which did my lot for one meal.
Stopped for a year or so for various reasons, and when I looked recently there are now 3-4 pathetically small chicken breasts per bag - so I must get 2 bags and listen to the menfolk complaining about the portion size!

Cornish Cockney | 16.03.25 - 11:38 a.m. | #

Ah, Double Deckers. As a fellow connoisseur, can you confirm the following? I distinctly remember the bottom part used to have raisins in it, and sometime in the 1980s, it was replaced by crisped rice. People I've discussed this with in the past think I'm raving. There is also a 9-pack being wagered on your answer.

damoirl | 16.03.25 - 11:57 a.m. | #

Brings Poundland, £1.75 for four, to within a penny of Tesco.

tops | 16.03.25 - 12:32 p.m. | #

I write merely to confirm damoirl's memory that raisins were indeed part of the Double Decker recipe in the past, and to my mind they have never been the same since.

n1david | 16.03.25 - 1:00 p.m. | #

Every time the big brands do this it makes me admire Tunnocks more and more. Yes the price of caramel wafers has gone up, massively and horrifyingly, but they’re honest about it and point blank refuse to reduce the size or quality of ingredients. I understand it’s the same size bar as it has been since the first one.

Your tea bothers me a bit less because the standard size pack is multiples of 80, but price obfuscation is bad whichever way you look at it.

Nick | 16.03.25 - 1:10 p.m. | #

Shrinkflation’s far worse now but not a new phenomenon. Pre-pandemic I had a futile correspondence with Unilever when they re-packaged my favourite Colman’s sauce in much smaller jars at a far higher per-gram price and bent over backwards to try and justify it on grounds of “consumer demand”. My contention that because smaller jars also needed less space on a pallet they were therefore cheaper to deliver, and so should be cheaper to buy, did not elicit a positive response.

Labourer | 16.03.25 - 1:58 p.m. | #

Just bought 4 x 9-pack from Amazon for £9.50 (free delivery if you have Amazon Prime). They're supplied by Amazon but are sourced from Poland.

Dave Saunders | Homepage | 16.03.25 - 4:20 p.m. | #

I noticed a lot of the food products in Poundland seem to be unusual sizes (i.e. small)
For example, they have a box of Kellogg's Frosties for sale that I assume they want you to believe is 'regular' but actually looks like the slightly older sibling of the tiny boxes that came in the novelty packs years ago. I guess the manufacturers package their products in various sizes for companies like Poundland to be able to sell you what you believe is the one you buy in your supermarket within their £1 or £2 thresholds.

Anyoldname | 16.03.25 - 6:20 p.m. | #

Ah.. the joys of 'price pack architecture'. Modern life is indeed rubbish. Partly because after decades of scientifically cutting every corner possible, including moving production to Poland, mass market products have - perhaps - exhausted the possibilities of ever cheaper ingredients and processes. The odd consolation is that truly premium products no longer seem so comparatively expensive, and are correspondingly more satisfying. Perhaps they should try knocking out a full-fat, 'heritage' Double Decker. One that doesn't slip you a side dose of disappointment as you eat it.

jpmac | 16.03.25 - 6:36 p.m. | #

Even without prime, you can get free delivery from Amazon on packs of 9 for £2.50 if you collect from a pickup locker or Amazon fresh. But make sure you refuse Amazon Prime and select the Free Delivery option (may take a couple of days longer) instead.

Harry | 16.03.25 - 7:05 p.m. | #

Now I'm going to have this in my head for a couple of days
youtu.be/68XYDvMwwgQ

dg writes: ✉ that’s the video in my sealed envelope so I get to treat myself to a Creme Egg

mclm | 17.03.25 - 12:44 a.m. | #

Some years ago in Norwich, a double-decker bus fell into a sinkhole which suddenly appeared. The next day's local paper had a huge advert from Cadbury, including a photograph of the incident, and the headline "Nothing fills a hole like a Double Decker!"

Tim W. | 17.03.25 - 6:54 a.m. | #

Chris - Our cat never ate the full 100g anyway, so the reduction to 85g reduces the amount going to waste.

timbo | 17.03.25 - 8:09 a.m. | #

PG Tips the same. After years of 240 teabags per packet, they suddenly decided we really only wanted 210 for the same price….and that we would not notice! I have not forgiven them.

Rob T | 17.03.25 - 8:41 a.m. | #

You should see the comparison in size between the quality street tubs in the 1970s and now..

Adrian | 17.03.25 - 9:02 a.m. | #

The same issue happened to Leibniz biscuits a while ago. What was really clever (perhaps 'cunning') was that the boxes were identical but the plastic tray with three stacks of three was replaced with 8 packed slanted with a slight overlap. Again, I was almost impressed at the ability to sell something with a higher ratio of air that looked identical.

WoodfordWanderer | 17.03.25 - 9:07 a.m. | #

That is a disgrace. I too like to buy the smaller multi-packs of a variety of chocolatey snacks made by Cadbury and I bet the others will be heading the same way.

Louise | 17.03.25 - 1:14 p.m. | #

Waitrose toilet rolls have been reduced from 240 sheets to 190. I thought I was getting through them faster!

Paul | 17.03.25 - 3:22 p.m. | #

It seems that by Christmas they will be passing off what we used to call fun size bars as the real thing...

PeterC | 17.03.25 - 3:55 p.m. | #

Commiserations from another Tesco-shopping Earl Grey drinker. I am now brewing a pot from one bag, rather than using two mugs and two bags. Bugger.

Auntie Doris | 18.03.25 - 7:30 p.m. | #











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