please empty your brain below
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http://coudal.com/olympics.php
someone out there gets it
balf | 06.06.07 - 8:19 a.m. | #
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Yes, but Coudal Partners are "a design, advertising and interactive studio in Chicago - an ongoing experiment in web publishing, design and commerce".
Not exactly target audience.
Most of the British public haven't got it. Yet.
diamond geezer | Homepage | 06.06.07 - 8:30 a.m. | #
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fair point. there's a long journey ahead
balf | 06.06.07 - 8:47 a.m. | #
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"I used to smoke 40 cigarettes a day. I decided to try karate."
But (as far as I know) karate is NOT an olympic sport?
sekula | Homepage | 06.06.07 - 9:20 a.m. | #
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Correct, although Taekwondo is.
Debster | 06.06.07 - 9:50 a.m. | #
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Yes. Most of people have only got 50\\% of the message from point (2) - shun.
Ham | Homepage | 06.06.07 - 9:58 a.m. | #
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Oh yes, and obeying the 1st Law of the Internet (If writing on a site makes sense, poke around) I hope nobody missed this http://www.coudal.com/shhh.php
Ham | Homepage | 06.06.07 - 10:02 a.m. | #
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'Everyone's 2012'?
I'm not.
anne | 06.06.07 - 10:50 a.m. | #
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No matter how well I understand the brand and its very admirable values, the fact remains that the logo is horrific and is destroying the emotional attachment and support which exists for the games.
The logo makes me want to distance myself from the games completely. If this is how they treat my city, then I give them two fingers and head to the travel agent to book a holiday for summer 2012.
Wear a cap or shirt with that logo?Absolutely not.
Buy scratchcards or support other money making ventures? Not with that logo.
Just as well I don't bank with Lloyds. I can easily stop using my Visa card in favour of Mastercard and Coke can be replaced with Pepsi.
Emmesse | 06.06.07 - 11:10 a.m. | #
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It's not only the general public who don't understand the difference between brand and logo. Or indeed the importance of company brand in today's media- and consumer- driven society.
As any marketing manager will tell you, it takes a long time before heads of other functions within an organisation understand and value it.
Blue Witch | Homepage | 06.06.07 - 11:37 a.m. | #
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I can easily stop using my Visa card in favour of Mastercard
I wouldn't Emmesse. A little-known fact about Visa is that they operate a 'chargeback' system for when you have problems with a payment, or when goods don't arrive, or arrive broken, or the supplying company goes bust. It's a much more satisfactory, and quicker, system of getting your money back in your acocunt than either Mastercard's or AmEx's.
Blue Witch | Homepage | 06.06.07 - 11:41 a.m. | #
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I was thinking along the same lines as Coudal after my initial horror wore off. It's square(ish), can be printed in 2 colours, is all straight lines, and is easily recognizable. All things that young designers are told to strive for. It's brilliant, from a purely technical standpoint.
The fact that it's hideous and meaningless seems to have slipped past them though.
Chz | Homepage | 06.06.07 - 11:45 a.m. | #
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http://www.flickr.com/photos/balf/
Balf | Homepage | 06.06.07 - 12:47 p.m. | #
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It's pink...maybe that's what makes it so pretty. Or maybe I need to wash out the morning mist from my eyes.
Charlie | Homepage | 06.06.07 - 2:32 p.m. | #
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Couldn't care less about the logo or what the man in the street thinks. Just care about how it affects me. It doesn't.
It's good to be apathetic. And a git.
Uncle Hunty | Homepage | 06.06.07 - 2:59 p.m. | #
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Well being a graphic arts professional... I'd wager that logo is a clear case of being 'designed by committee'.
But that second film was good, and brings out the main point of the olympics. Just trying one's best is the only thing that counts.
Winning is for losers. You have to be clinically insane to spend 4 years of your life focused on one 12 second segment of performance that will supposedly define you as a 'winner' as opposed to being just an also ran.
Anonymous | 06.06.07 - 4:18 p.m. | #
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Livingstone has finally noticed there is some milage in giving this a kicking and said they shouldn't be paid - this a day after he didn't have much to say on the matter.
Lord Wednesday Hovis | 06.06.07 - 8:05 p.m. | #
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It's interesting how the comments on the 2012 blog are being, ahem... carefully moderated.
http://blog.london2012.com/?p=477
No - my comment didn't make it.
Chris | 06.06.07 - 9:25 p.m. | #
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"....a few fewer kids" and not..."a few less kids"..... I'm proud of you DG 
Or did you just to forget to wind us up?
NiC | Homepage | 06.06.07 - 9:53 p.m. | #
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I got a copy of the logo sent to me with the subject line of "Lisa Simpson, giving head".
Quite.
As for the Coudal take, apparently:
"It's English. ... "british design" ... United Kingdom."
I do wish they'd make up their minds. If they don't have the courtesy to understand the difference between English and British/UK then they can feck off (said the angry Scotsman!)
Gordon | Homepage | 07.06.07 - 12:22 p.m. | #
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