please empty your brain below

"Dawn of a new perfume" is a brilliant euphemism for a fart.
Great post.
Whenever it opens I will visit, and observe the Brand bolx with my usual cynicism. But just the once. I can't imagine why anyone would want to return, unless they're giving stuff away.
Instead of being a place to shop, the West End is turning into a place where you go to be 'infotained' and then buy online. Bizarre
However, the new TCR station is so much better than the poky old one even though some of the mosaics were sacrificed
“Session rooms”? Can you book by the hour?
It reminds me of the old East Berlin Palace of culture
Nice to follow the link to read your 2009 blog of the change to come. Dionysus was a much needed salty / vinegary life-saver after a night at Astoria or LA2. Used to stop there before running for the n73.

And so that's what that gold building is supposed to be... sigh. I feel sorry for Denmark St. This part of London was such a music heritage corner, and now no longer has any soul.
Thanks for the information on this. I shall be giving it a wide berth.
Reading through the quoted gobbledegook in the hope that I might understand some of it, I realised that I have some way to go before I can sit an o-level in mangled garbage. 🙁
It's utterly horrifying, but you could tell that from the name alone.
I expect it to reach Trocadero level in 2 years time: faded glory and mostly closed.
The trouble is that you mention Outernet so many times that you’ve managed to turn your own article into an advert for this business venture.
Nope, I don't think we're their target audience at all, milliem.
In the 2009 article you said
"And all so that Tottenham Court Road station can cope with the influx of passengers when Crossrail services arrive in (maybe) 2017. That's a heck of a long way off, "
Little did we know quite how far off - and that the projected passenger numbers will probably never materialise thanks to the recent changes in working and shopping patterns.
The old 12 Bar was a curious place. Iirc, it was on two levels, with the stage roughly halfway between them, so you were either looking up at a sharp angle, or down, on the artist. But the intervening years may have corrupted my memories. I think the loss of the Borderline over the road is a greater loss
'Its global network' & 'Global product launches', not going to be very 'global' now are they.
I lived in Soho and always considered the area around Centerpoint to be a bleak, windswept anomaly, so this gaudy new pustule doesn't offend me as much as it might. The loss of the Astoria is another matter. And I'm rather more depressed by the decline of Tottenham Court Road, which seems to by dying on its arse. Curiously, when I went to look just now, Google's street view of the Astoria had reverted to 2008...
Trigger happy memories of rehearsals in cheap, badly ventilated but well-equipped back yard rooms that carried the stench of decades of band practice aromas, right up until the dear old buildings were knocked down.

Sad loss for student and after-work amateur bands.
Ugh! I'm getting a headache just looking at the exterior so goodness knows how loud and flashing the interior will be!

I suppose they've assuaged their conscience by planting a few twiggy saplings somewhere to die from lack of watering, to offset the carbon footprint of this noisy, light polluted monstrosity.
Epileptic Fits optional? Were there any warning signs for photosensitive people to avoid the area?
Fascinating content. Rabbit warrens and all that, but looking at Google Maps reveals the bit of Charing Cross Road outside (the) Outernet appears to be labelled as the A40, and part of the TCR gyratory.
I wonder how long it will take before the 'old Soho' emerges and the Harmony sex shop ghost inspires pornography to be broadcast on all screens.
Contrary to the prevailing current on this blog, I like the sound of this and will definitely give it a go.
I like it. It is a bit of Deco bling, Classic Black and Gold colours. A corner of the West End with gaudy colour and bright lights. The West end used to be smothered in Neon and advertising, but Westminster council has steadily been removing them since the 60's. Stop being so po faced. The city is about commerce and trade, entertainment. Bright lights big city!
Pity it’s not ‘The last of the summer wine’ experience - it might have attracted a few more of your readers!
This is like a physical counterpart to the most promising animation auteur in the world making a My Little Pony cartoon. My generation knows everything is sponsored and commercialised, and in a way something that's honest and open about that is showing more respect for your intelligence than something that tries to hide it.

This particular building doesn't sound like my thing, but shops turning into showrooms (willingly or not) is a good trend on the whole - moving the actual stock through a particular address is a waste in most ways.
That golden exterior looks very much like something Trump would build... gah.
Better than another sweet shop or bland offices, and if (possibly a big if) it draws people into visiting Central London, then it's mostly a good thing.
The final link is to a pay wall FT article, but it's also available here:
The most concrete example of reductio ad absurdum that I've ever seen.
DG getting a mention in Londonist's article on the Stratford Bollock.










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