please empty your brain below

I feel the West Ham United branding plastered on the outside should have been a no no.

Im no football head, but it seems to just bulldoze over teh memories of 2012 in my opnion.

Also when Match days are not on i thought they would have covered the logo / giant players on the outside. But then when you have the Mayor and the LLDC by the balls you can demand what you wish for, including not paying very much.
Also DG do you know why the cafe in the View Tube closed? I though this would have picked up sales wise when west ham moved in?

Perhaps they are not publishing Pudding Mill much?
The current branding on the outside of the stadium is temporary, and understated. What's ultimately planned is a ring of digital screens, which will no doubt look far worse.

As for the View Tube cafe, that only closed because the rent was tripled, not because customers stopped coming. A temporary "self service cafe" opens this week, with limited opening hours.
It's good to read about the football-related side of this from someone who is evidently well-enough into football to appreciate it, while being also well-enough into the rest-of-the-world to communicate it. Most people I know either hate or love the so-called beautiful game, with no middle ground between the two camps.

Yes, the limited quantity of Olympic nostalgia on offer is sad, but not nearly as sad as the empty windswept caverns of the other ex-Olympic sites I have seen, such as Sydney, Montreal and Helsinki.
Shame nobody thought to put a proper exhibition about London 2012 - obviously the stadium has a new job now, but sounds like the tour won't please Olympics devotees, and won't impress Hammers fans still upset at leaving the Boleyn. Maybe it'll be different in a few years, but there could be some big revelations to come before then...

The museum at Barcelona's Olympic Stadium is hilarious in parts, because it's one huge crawly tribute to Joan Antoni Samaranch. Worth a look if you're in town, though.
If you read all the guff from West Ham they only have the stadium for 25 days a year which is why they pay such a cheap rent.

That ignores the year round commercialisation thy have, and the limited use that other clubs can make of a stadium during the football season anyway.
Is "London Stadium" the permanent name? I'd heard it might be sponsored away to the Tesco stadium!!
#Messiah.

Surely the "Commercialism" is associated with the WH club brand and nothing to do with the stadium apart from a few external logos.

Anyway the finacial non-viability of running the stadium will see West Ham GIVEN the stadium in due course to remove the burden on the taxpayer. Watch the space!










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