please empty your brain below

It always amuses me how many county and other council slogans are completely interchangeable. The Beds/Herts/Lancs/Staffs examples illustrate this perfectly. At least my home county's "The Garden of England" is a well known description, if geographically vague.

Having switched from a freezer-above-fridge to a fridge-above-freezer, the latter seems much more logical, as the stuff I need most often is at eye level, and doesn't require bending down to extract it.
3. Essex could also say “…..and host county for the London 2012 Olympic Games Canoe Slalom competition’s car park” but that would be even more too many words
3. Herefordshire - Here you can (even has its own website)
3. Northamptonshire used to have Rose of the Shires, but at some time in the 2000s changed it to A Great Place To Grow. A friend told me that local wags in his village, which was on the Northants/Leics border, kept painting the word “weed” at the end of the slogan, so possibly they’ve reconsidered it since.
3) Durham, Land of t5he Prince Bishops.
3. Warwickshire - Shakespeare's county.

(Even though he left it before he became famous)
4. You missed "The Star", a London evening paper which closed in 1960 and became part of the London Evening News.
I well remember the news stand sellers with their call "Star, News and Standard"
4 - This comment is here to note that the only reason I know this is because it's been mentioned by you, otherwise I'd have been oblivious to the fate of the Evening Standard. At the end it'll be one of those funerals where only a couple of people turn up.
I think the Bedfordshire slogan was dropped quite some time ago - likely with the demise of the county council in 2009. That said the signage at county boundaries on A roads may still persist in places where there has been no need to move/replace the sign for other reasons.
3. Oh, there's a lot of opportunities...if you move up to Elstree...you know there's a lot of opportunities...if there aren't try King's Langley...
(with apologies to Messrs Tennant and Lowe)
3) I think some Hampshire signs say Jane Austen Country to add to your list.
4. The 1987 incarnation of the Evening News was a result of the London newspaper war started by Robert Maxwell who earlier that year launched the London Daily News. Designed to challenge the Standard, it only survived a few months but was a serious evening paper. In retaliation the Standard brought back the Evening News previously closed in 1980 and wasted a fortune to destroy the Daily News. I think something similar happened in the 2000's when Murdoch's London Paper was sunk by the Standard owner's London Lite.
3. I don't think it's fair to exclude the Essex slogan just because it's under the county sign rather than on it. The Bucks "Birthplace of the Paralympics" slogan was also just a bolt-on until the County Council turned into a (county-shaped but not allowed to call it one) unitary authority and replaced all its boundary signs. Essex are just saving money.
Only three submissions so far to the Write A Post In 15 Minutes challenge, so don’t hold back.
4. I have childhood memories of Thames News regularly reporting on the Standard's battle with the London Daily News, both papers printed a ridiculous number of times a day at a cut price. Maxwell’s vans were red, I think, while the Standard had white vans with orange stripes or chevrons.

It doesn’t feel that long that ago the Evening Standard printed several editions a day distinguished by the City prices or West End Final splashed across the top right hand corner.

As for the London Paper/London Lite battle, there were so many agency staff dressed in bright jackets desperately trying to force their paper into your hand that old Standard sellers would look on hoping someone would stop and pay.
3. Nottinghamshire - Robin Hood County or Robin Hood Country depending on which road you are on.
Still only three submissions.
4. We used to get the Standard out as far as Beaconsfield. Stan the seller was a local character who us kids used to annoy/torment. More than one edition daily.

Getting daily papers on way home after 2200 from a night out was also a thing when they were all printed in Fleet St. How times have changed.
Excellent work Stephen.
Classic DG style!!
6. A very accurate summing up of MyLondon. I hardly ever click a MyLondon link anymore. Life is too precious for committing self-inflicted disappointment!
had I had the time today I'd have written you an summary of something unexpected I found at the National Archives the other week, but alas I've been entertaining family all day so it'll have to stay secret to the world at large.
4. One of the reasons the old Print ES was so necessary back then was because of the job ads in the back, though in the 90s I was told it was extremely expensive to use probably because they had a bit of a monopoly before the internet etc got fully into gear as the place to look for work.
4. In times long gone, on Saturday evenings during the football season, there used to be great competition between the Evening News and The Evening Standard as to which one could get their Classified edition out earliest giving that afternoons results.
Good job Stephen!
15 minutes of fame came through in the end! Thank you everyone :)
4. Not just job ads — Standing at a bus stop at 4.30pm one day, I saw an ad in the Standard from a travel agent who was selling off spares from a group booking for a very cheap flight to Rhodes, and was on the plane, ticket in hand, at 7.30am the following morning. Ah, the days of charter flights, standby tickets and dodgy deals with “ticket on departure”….
4. I too remember newspapers. Large flappy white things. Cost actual money. I used to like the cartoon strips and the TV listings. Golden days.
Good set of quick reads for a busy day!
Well done Stephen. Look forward to reading the other submissions another time.
I just spent a couple of minutes thinking someone had stolen my praise for my comment at 7.19 a.m. until I realised another Stephen had been published on the main page……

Henceforth I shall be Stephen I
Yes, very good Stephen. Chapeau.

Signs? Surrey had "Home of the Olympic Road race" but on further investigation they were bolt on additions like this.
3. Lancashire’s is generic, as one of the posters above says. But in a number of places it has been very subtly altered by local wags to read “Lancashire - A placer where people natter” and that is a lot better and more accurate!
The editor of the satirical "Hampstead Village Voice" has a choice name for the mostly disappointing paid for weekly local paper in North London "Ham & Eggs" (Ham & High properly The Hampstead and Highgate Express, with the now little used sister title Wood & Vale)

The "Ham & Eggs" is one of the string of mostly ex Archant local papers across the country which are now owned by US publisher Gannet.
Journalistically, quick clickbaity and not really better than the "Reach" media such as MyLondon

At least there is the quality weekly free paper, the "Camden New Journal" series (with Islington and Westminster offshoots), although that relies a lot on local letter writers for content










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