please empty your brain below
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And why would a self-assembly furniture company want to be associated with something that is badly assembled and distinctly wobbly, just one more badly executed idea and the whole thing could collapse in a heap.
Max Roberts | Homepage | 25.04.08 - 8:18 a.m. | #
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Plus, you take your life in your hands, on several occasions, should you try to walk from Chafford Hundred station to IKEA. Anyone without a car around there is a second class citizen, and it's quite obvious. (The rather more upmarket Danish furniture store, ILVA, which none the less models itself, in some ways, on it's Swedish cousin, down to the restuarant selling frikadelle +red cabbagen, is in a slightly less out-of-the-way location there, and getting there requires two less tortuous road-crossings)
Venichka | 25.04.08 - 8:36 a.m. | #
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Four IKEAs? FOUR?
You don't know how lucky you are. The entire south and west of the country is served by one store in Bristol.
Non-Londoners deserve flat-pack furniture, too.
Scaryduck | Homepage | 25.04.08 - 9:27 a.m. | #
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I wouldn't bother trying to use Angel Road to get to Edmonton IKEA even if Oyster was valid - apart from there being no service at weekends, the weekday service only stops from 7-10am and 4-8pm. Then it's a ten minute walk - up a rather intimidating looking set of stairs, up onto Montagu Road, past an industrial site and back down underneath the North Circular, where you can gaze at Angel Road Station all over again from the other side of the fence. It's almost always cheaper (and far less effort) to wait for the 192 from Tottenham Hale.
Nico | Homepage | 25.04.08 - 10:12 a.m. | #
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No IKEA's at all would be much better, Scaryduck, believe me....
Johnny Topaz | 25.04.08 - 10:27 a.m. | #
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The Ikea in Croydon is actually very very close to Ampere Way tram stop. You have to cross two roads (with traffic lights to make it safe!) and then you are in the car park where you make the walk to the large revolving doors alongside the motor-loving population of South London.
I suspect that the tram stop was renamed IKEA Ampere Way due to lots of people asking which stop they should use. Tramlink isn't renowned for having people at stops/on the tram offering help so I assume they thought it would be a better idea to rename the tram stop. Wikipedia thinks that it was renamed under a sponsorship deal so I could be wrong  .
Regardless, over the course of the last few months the automated tram stop announcer changed from calling it 'IKEA Ampere Way' to 'Ampere Way'. Another voice (a lady this time) then announces that you change for IKEA and all manner of other stores.
Rob | 25.04.08 - 10:34 a.m. | #
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At Tottenham Hale as well as the irregular free shuttle bus (I can never remember where it picks passengers up from) there is a London bus which also takes you straight up to Ikea.
Caspar Aremi | Homepage | 25.04.08 - 12:48 p.m. | #
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I'm fairly certain that IKEA paid to rename the Ampere Way tram stop, and that their sponsorship recently ran out which is why the name has reverted.
Whatever, the stop definitely doesn't appear at all on the latest tubemap.
diamond geezer | Homepage | 25.04.08 - 1:10 p.m. | #
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2 Million pounds paid by Ikea....well that's some big cheese's bonus sorted then.
And why at some underground stations has money been wasted on moving screen advertisements? Why can't the money be spent on the actual service...more tube trains, better ventilation, tubes running later...Why?
Amused | 25.04.08 - 1:11 p.m. | #
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only 2 million quid? ikea got it cheap...
el director | Homepage | 25.04.08 - 1:16 p.m. | #
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It's not TfL who are spending money on big overhead projectors for moving screen ads (for example on the Central line platforms at Bond Street), it's CBS Outdoor (who are also the agency responsible for the IKEA tubemap takeover).
diamond geezer | Homepage | 25.04.08 - 1:21 p.m. | #
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Oh, and hello if you've just arrived from the Guardian's top 10 list of blogger-revealed London secret places.
I picked Chislehurst Caves. Interesting how seven of us have picked locations out in the wilds of east or southeast London.
diamond geezer | Homepage | 25.04.08 - 1:27 p.m. | #
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Hi DG,I was thinking about the same thing that why suddenly we can see IKEA printed on our tube maps. Thanks for the insight. I think £2m is pretty cheap compared to the no of people who use the tube and get to see IKEA's name all over.
Nupur | 25.04.08 - 1:31 p.m. | #
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They do have delivery, you know. Not cheap (this is the price list from Croydon), but better than carrying a bookshelf on a bus. I cycled to the Croydon Ikea once (was buying rugs, which could easily be shoved into panniers) - the sense that you were doing something they hadn't planned for at all was most of the fun.
Jasper Milvain | Homepage | 25.04.08 - 1:49 p.m. | #
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When Ikea Edmonton first opened it only received planning permission because it agreed that there would be no free parking at the store, the local council and The Greater London Authority made much of the fact that they were promoting journeys by Public Transport, they obviously forgot the fact that 99\\% of Ikea's customers are shopping there to load up with numerous flat pack furniture and other large items that would be impossible to take home other than in a vehicle, after many thousands of complaints they soon changed the policy and made the parking free, I only went there once and never went back to that particular store again.
fishislandskin | 25.04.08 - 1:49 p.m. | #
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I noticed the IKEA adverts on the tube yesterday. It does seem strange that a retailer that expects its customers to own cars (and can therefore take their purchases home easily) is sponsoring public transport at all. Try taking a wardrobe, even a flat-packed one, on an overcrowded train from Tottenham Hale. I don't think many people would appreciate it...
Andrewh | 25.04.08 - 2:03 p.m. | #
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IKEA isn't the first big company to get its brand name into a London station name, not by at least 30 years. Property developers Hammerson managed it in 1976, when Brent station was renamed after their nearby Brent Cross shopping centre.
Forest Pines | Homepage | 25.04.08 - 2:24 p.m. | #
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I went to Ikea in Wembley about 10 years ago. Yeah...it was soul destroying.
Laura-Ann | 25.04.08 - 2:31 p.m. | #
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I feel slightly less narked that it isn't TfL spending the money. Thanks for information-just looked it up. I was at Bond Street tube yesterday and felt outraged at the moving screen thingy when I had to wait 8 minutes for a tube. When the tube arrived it was packed to capacity and it wasn't even rush hour.
What I don't understand (I must be naive) is that if these big money bodies spent money improving the infrastructure of the tube network in partnership with TfL and not just on pointless moving adverts/sponsorship and signs-then the future for all concerned would be more secure. If the system carries on the way it is then we might all have wonderful moving adverts and "super" sponsors but the travel experience will be so vile more and more people will opt for working from home or local work. And if these big operations take over promotions/adverts completely what about all the small companies/charities losing out because they can't afford the premiums.
Perhaps the regular collections at Holborn for Great Ormond Street will be stopped soon because it doesn't fit the new improved way. Instead Ikea droids in yellow outfits will be handing out free meatballs.
I have used public transport for over 20 years. It annoys me that it is being left to rot away and money is spent on pointless projects.
Amused | 25.04.08 - 2:42 p.m. | #
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Oh Noes! The next train will arrive as a flat pack. Commuters will have to put it together before they can use it - thus increasing the effect of Walk to Work Day. Or the number of contributors to congestion & Congestion Charges!
Bronchitikat | Homepage | 25.04.08 - 4:37 p.m. | #
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A year or so ago you posted links to alternate tube maps. I just followed your London links to make sure that this brilliant Sponsored Tube Map was still available, and it was.
http://www.falu.nl/sillymaps/geo...ps/
sponsors.pdf
Coincidentally, the Toronto Transit Commission floated a trial ballon last week of selling corporate naming rights to subway stations, following the lead of Dubai.
http://www.thestar.com/News/GTA/.../article/
417766
Oliver | 25.04.08 - 6:03 p.m. | #
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I had to replace my Oystercard today, and was disgusted to find that the little wallet to hold it is covered in IKEA branding. And there's no pocket on the front, which is where I always like to keep my card. Gah. Wonder where that £2m goes, anyway?
Anna | Homepage | 25.04.08 - 6:12 p.m. | #
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what are you saying? i didn't get
siddiq | Homepage | 25.04.08 - 6:59 p.m. | #
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I've gone to IKEA by public transport loads of times, both the Wembley and Edmonton ones. Apart from that, you can also get relatively cheap minicabs back home from within the stores, definitely worth it when you have loads of stuff.
sweek | 25.04.08 - 7:03 p.m. | #
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I would love to hear some bus drivers' experiences of, for example, the 341 Route, Waterloo-Angel Road "Stores" (i.e. IKEA Edmonton).....Your'e not bringing THAT on here....
Funnily enough, cycle paths, which IKEA could sponsor all over London with their logo set into the green tarmac, lead to the Edmonton store, but there are no bike racks amid the huge expanse of car parking : one is just not expected to cycle there. Anyway, delivery charges are tolerable when one is saving thousands of quid a year by not having a car in the first place.
I think IKEA is a great place for people spotting, a complete cross- section of society but one united by their love of the car.
felix | 25.04.08 - 9:04 p.m. | #
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I'm much more concerned about the sponsorship/branding of exercise books for 2ry age pupils by McDonalds et al.
And £2M is dirt cheap for such widespread and pervasive advertising. I wonder why it was that cheap?
Blue Witch | Homepage | 25.04.08 - 9:21 p.m. | #
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"And why at some underground stations has money been wasted on moving screen advertisements?"
.. Because advertisers will pay substantially more for moving screen advertisements.
Chris | 26.04.08 - 10:10 a.m. | #
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People get to work in central London during the week on the tube. The same people hop in their cars on weekends and drive places. Therefore advertise on the tube and people will go to your place of commerce on their days off. Magic!
Sam | 26.04.08 - 10:54 a.m. | #
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I realise that the East London Line is shut for a couple of years, but what about Surrey Quays station? the area is Surrey DOCKS, but the then new local shopping centre, called,erm, Surrey Quays, paid a mere fifty grand to rebrand the area into an acceptable yuppiefied name. bloody disgrace!
The Fatalist | Homepage | 30.04.08 - 11:00 p.m. | #
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