please empty your brain below

Stick with me.
It gets more interesting tomorrow.
"I'd have missed out on the edge of London doing that"

Well, you kind of missed out much of the actual edge of London already :p
Intu - Watford too. No more Harlequin Centre, although some of the old branding (kings and queens and diamonds and so on) remains.
27!!

:-D

It did occur to the other day (when I go the 95 for first time in my life) that I should kept a note/list of what bus route numbers i HAVE been on in my entire life - even for just one stop - and see if before I die, i can say i've been on at least a part of every bus route in London.
Be grateful TfL put double decks on the 370. It used to be horrendously overloaded when it was run with single deckers.

@ Geofftech - you can start your bus list with X68 ;-) Some of us have such a list and are trying to move from "not done at all" to "done the whole route". It can be hard to remember what "bits" of route you've done over the years so as to work out what new bits you have to add to reach the "done" state for any particular route. I have only done the 95 from Hanger Lane to Greenford so still bits to do on that one!
Hey, that's where I was yesterday!
Actually, it was Thurrock Services to be precise: I did go past Lakeside and thought about going in there but I couldn't think of any shopping I needed so I pressed on.
I too noticed the 'intu Lakeside' branding. In Bromley I used to like the name The Glades. It's now 'intu Bromley' :(
@ Roger/ Andrew: Intu is the branding name of Capital Shopping Centres, introduced after they bought the Trafford Centre in Manchester, now similarly re-named. Intu Uxbridge, formerly The Chimes, is the other one in the London area.
In Uxbridge they have so far failed to hide the original name carved into (sic) a 30 foot stone pillar by the main entrance. The new name really hasn't caught on; "Going to Intu" just doesn't roll off the tongue the way "Going to The Chimes" did.
Thanks, Paul. Indeed, no doubt there were the usual marketing reasons. They want to "celebrate the activities that are emotion based" apparently - http://www.intugroup.co.uk/who-we-are/our-brand/how-intu-took-flight/

I mean, obviously I am more likely to travel hundreds of miles to go to the Trafford Centre because it is branded "intu Trafford Centre".

In my experience, no one in Watford yet calls the shopping centre "intu": it is still "the Harlequin".
@ Paul (and others), Capital were involved with shopping centre development since the 70s and were then known as Capital and Counties. I agree, intu is totally meaningless, but the shoppers know little or nothing about property developers so will continue to refer to "the Harlequin" etc, or sometimes simply "the shopping centre"
That intu branding page is truly bollocks of the highest order.

To form this strong bond with our customers, it quickly became clear that we needed to create a single national brand, uniting our separate shopping centres under one name and creating a world class customer experience that could become synonymous with our brand.
It appears I've been to all but three of the intu shopping centres.

Looks like I need to travel hundreds of miles to complete the set ;)
@dg. Don't worry dg, we're already queuing up to grab a seat on your last Round London By Bus.

"All aboard". "Standing room only now". DING DING.
intu no matter how hard they try will have the brand power of Westfield... but good on them for giving it a go...
Hmmm. I was completely oblivious of it yesterday but I see now how I have been a total fail according to the retail logic of intugroup.
I could not only see the shopping centre from the petrol station, but actually drove near enough to one of the entrances to see the new intu Lakeside re-branding.
And yet for some unaccountable reason, I kept on going and didn't stop.
Maybe I would have acted differently if I'd seen the impressive intugroup Mission Statement before I'd arrived there rather than after.
Er. Or maybe not.
Gotta agree with DG that it's (quote): "bollocks of the highest order"
And, in terms of names, it's nearly as crap as naming a footpath along a canal "Fatwalk" :( :( :(


"To form this strong bond with our readers, it quickly became clear that we needed to create a single national brand, uniting our separate blogging entries on buses, tubes, museums etc under one name and creating a world class customer experience that could become synonymous with our brand."

Lets call it "diamond geezer"
Now that's what I call intu ition.










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