please empty your brain below

What puzzles me the most is why Great Ormond Street is an attraction on the Piccadilly line.
Lido for shopping - it's a strong possibility that whatever 20 something year old TfL employ nowadays thought that 'Lido' was a spelling mistake.

dg writes: Time Out did the content.
Very odd design for the H&C. All the other maps roughly resemble a continuous or branching line as appropriate, whereas the H&C is shown as a weird T shape, with no connect between King's Cross and Barbican, except via Whitechapel.
Pleased that the Discover Centre has made the map for Stratford - it's the kind of place that doesn't get nearly enough publicity. And I'd forgotten about the Heath Robinson museum, which I still need to make a trip to.

What's a bit jarring though is the inclusion of the sponsors' names for the London Eye and Wembley Arena, but no mention of which studio you can tour at Watford Junction.

The W&C map is great, though possibly not as good as this Piccadilly Line map [pdf] which was displayed a few years ago.
also, Alexandr Fleming isn't spelt like that.
I guess Time Out outsourced the project to India or other such low rent operation whilst taking a large wedge from tfl for the privilege.
I look in vain for bus stop 'm' on the District or Metropolitan maps.
The clearly couldn't decide whether it was

Kings Cross St. Pancras or
King’s Cross St. Pancras or
King’s Cross St Pancras
I love the idea that someone read the description of the London Fields Lido and still put it down as shopping.
You should come down to Brixton market and you’ll see the many excellent places that serve Asian food.
On the home page, they also promote a DLR Discovery 'tour' and invite you to find out about a pass for visitors for London. I wonder how many people fall for these exhorbitantly priced tickets: £25.40 for two days and £38.10 for three. And they're only available after 9.30am Monday to Friday.
Damn, I was really hoping for an Out and About on the Waterloo & City Line. I mean, at one end you've got the Millennium Wheel, and at the other end, the, err, hmm, Mithraeum?
"Southbank Theatre" at Waterloo on the Jubilee line map is also an unfortunate one, since they mean the Southbank Centre, which doesn't even include a theatre (although it's next door to the National Theatre)
Great to see that the District Line to Kew Gardens has been re-routed to avoid Turnham Green.

TfL bangs on about its design heritage. It should be worried it is throwing it away with a growing number of crass commercial deals that are poorly supervised.

Surely someone at TfL looked at all those posters before they were given the ok. Have they not remembered the costly tube map fiasco of a couple of years ago.
This has vast potential to be a superb resource for London's residents and visitors. It really is extraordinary that its only just appeared, and I share your thoughts about the mixed messages and the other shortcomings.

I also think TfL have gone about it in the wrong way (always easy to say when you're not involved). I think the map should have switchable layers, e.g. labels such as Culture, Historic Pubs, etc. I would have engaged with (perhaps) local authorities for the Culture label, Time Out for Historic Pubs. There are other potential labels.

There is also the obvious threat of paid-for inclusion in the future.

Have said all that, it's a brilliant and exciting idea, so well done to whoever came up with it!
Recommendation for Woolwich Arsenal DLR is Greenwich Heritage Centre, which unfortunately and controversially closed last month.

Recommended by TFL for Canning Town is the Dangleway, 15 minutes walk. You could get the DLR to Victoria Dock, 3 minutes walk from the Dangleway. The TFL recommended attraction for Vic Dock is of course, the Dangleway.
So in short these were written by clueless people who can't do research, read a map nor use a spell checker. They also have no idea about those weird things called buses which can help people get close to attractions.

As if the only attraction in Walthamstow is the Market. There are museums and galleries but a couple require a bus ride to reach and one is walkable / busable. They can't even refer to Walthamstow Wetlands properly.

What a load of nonsense. If you're going to do a campaign like this then do it properly or just don't bother.
"Walthamstow Reservoirs" should be "Walthamstow Wetlands" - physically close to Blackhorse Road but the entrance is halfway to Tottenham Hale. Or a long walk up Blackhorse Lane then down a path liberally coated with dog excrement.
Of course, old cynics amongst us will remember fondly being able to buy a big fat weekly magazine from most newsagents. Detailed just about everything anyone could ever wish to try and get to see and do. And threw in some decent politics and commentary too.
Now, what was that called......................
DG manages to get a good balance in his write-up between being positive about the idea behind these initiatives, yet critical of certain aspects and detail.

Yes, proof-reading and fact-checking is something of a lost art these days, and not just in the tourism sector. But unfortunately that is not about to change, and maybe we over-40s have got to learn to live with such things.
It's almost criminal to omit Freud Museum for Finchley Road.

And I was stupid enough to actually click the W&C link.
I'm particularly impressed that several photos in the TfL press launch pack have managed to misspell Time Out as "Tiem Out'.
DG indeed strikes exactly the right balance between being positive and pointing out flaws. It's much easier to carp in a negative way rather than be constructive.

Omitting the tram seems to be deliberate and a bit odd though. Morden Hall Park is indeed a 12 minute walk from Morden station but a hop and a skip from Phipps Bridge.
Green Park may be confusing. From the Piccadilly you visit Buckingham Palace but from the Victoria you need to alight at Victoria to get there, and from the Jubilee you go to the Royal Academy of Arts.
My particular favourite is the Amersham Fair Organ Museum. It deserves more publicity, but as its next open day is in November I fear it won't get much benefit from this campaign. Several others out west have a decidedly questionable suggested station, presumably in a misguided attempt to avoid too many gaps on the map.

Some of those pubs and restaurants must surely have paid to be included?
Overriding thought while reading this: Why does tfl have a team of people, spending weeks or even months, doing less research than DG can do? Seriously, they should fire the whole team (except for the artists) hire you and pay you half what the whole team was making. You'd get a huge pay raise. They'd get a budget surplus for the department. And the world would get the very best info on the underground/dlr/overground/bus system.

dg writes: Time Out did the content.
I suspect that if DG did the content, recommendations for bars and pubs would be limited to those that sold Becks.

The map is a good concept poorly implemented, but I think it has potential. As many have pointed out, there's a need for basic fact and spell checking.

To be useful in the long term it needs to allow for and provide many recommendations for each station. A previous commenters suggestion of layers is a good concept, and would need moderated suggestions from londoners rather than relying on a single source such as Time Out.
The interactive map is a good idea but some of the destinations would be better served by bus or non TfL rail services...

The off peak fares are indeed very good value outside of Zone 1, though you do have to be careful not to hit the weekday evening on peak fares (1600 to 1900) a time when most leisure travellers are likely to be travelling.
Unlike the material, the announcements on the Victoria line trains suggest getting off at Green Park for Buckingham Palace - a much nicer walk than from Victoria... unless you want to get the the Royal Mews first.

Good that the Cinema Museum is featured. The last I heard, its future is still uncertain, due to likely site redevelopment, so the more people who get to this delight, the better.
@ Malcolm - you are far too forgiving. Why should anyone put up with badly spelt, poorly researched rubbush? The risk here is that people waste their money going to attractions that are closed or which they cannot find because they're sent to the wrong station. That is just utterly cr*p. No one likes having their time wasted and even less wasting money. TfL should not be treating people like this. It is ludicrous that an "amateur" blog should be able to find so many errors in documents that have presumably been through several iterations and that someone has presumably read at least once priro to publication..

dg writes: Time Out did the content.
"Why not have a go here before continuing"

Me: *clicks link and selects my local station Woolwich Arsenal*

Time Out Map: "Woolwich Arsenal, DISTRICT LINE, 6 minutes walk from GREENWICH HERITAGE CENTRE"

Me: *close browser tab and stops reading article*










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