please empty your brain below

It's becoming very 'airline'.
Ah, wait...
This is a scam, nothing more or less, and we should be embarrassed as Londoners by this attempt to screw over unsuspecting visitors.

It's one thing if a tourist accidentally takes the tube from Lancaster Gate to Paddington, but to be upsold when 99% of visitors probably have a cheaper option in their wallet is bad form.
The Emirates Air Line fares link on the TfL site is misleading in a different way. It only mentions Oyster / Contactless prices and gives the impression that that is the only way to pay. Nothing about being able to purchase a ticket on site or that if you show a Freedom Pass you can buy a ticket at the Oyster price.

It seems that TfL only want people to buy Oyster fares and the Dangleway only wants people to buy their more expensive tickets. (There's also no Oyster top-up at the Dangleway).

Looking at the TfL site description of "Emirates Air Line Private Cabin Experience", one of the benefits is that you get 'Sensational sights of London' whereas a "Single Ticket" only gives you 'inspiring views of London'!
Take TfL to court and make them explain themselves.
Somehow from our residence some twenty plus hours flying time away from The Dangleway, I knew we could use our Oyster cards to travel, and we did. We were not at all tempted to have champagne served to us as we crossed the river.
It seems they haven't read the TfL Style Guide or they'd know that USING ALL CAPITALS MAKES THINGS HARDER TO READ AND SHOULD BE AVOIDED WHERE POSSIBLE.

That's compounded by the bit that needs to attract your attention to choose what to do ("If you...") being fainter than the bit that then tells you which poster to read or that you have to speak with a staff member to jump the queue.
Very measured of you to merely suspect deliberate intent. I'd say TomH is right on the money.

Spying an enormous queue and the same misleading posters a couple of weeks ago I approached a staff member to check that Contactless still worked at the gateline and all I managed to extract was a grudging "it should do".
Of course it's deliberate. It's an old swindler's trick, presenting two choices and implying (without actually saying) that they are the only possible actions.

Naked capitalism. Why are we surprised?










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