please empty your brain below
It sounds like they have employed a social media strategist who knows what they are doing - engagement is the primary role of social media.

(A digital strategist writes)

steve | 20.12.18 - 7:56 a.m. | #

We’re looking for an experienced social media community manager. Work with our marketing and communications teams to deliver campaigns and nurture our digital community. 👇 https://www.linkedin.com/jobs/cap/view/724139389

(@TfL tweet, Jun 11th)

"As well as delivering a transport system that secures London’s position as a world-class city, the services we provide at TfL need to enable those who live, work in or visit London, access to all it has to offer. Just as important, in the digital age we live in, we need to deliver effective social media communications and marketing campaigns and nurture our online community. That’s where you come in."

diamond geezer | Homepage | 20.12.18 - 8:04 a.m. | #

“the Northern line extension, the pedestrianisation of Oxford Street or resignalling the sub-surface tube lines”

Hmm, delayed, cancelled, delayed 🤔

Kirk | 20.12.18 - 8:14 a.m. | #

Sigh.
Nothing is just a straightforward public service any more is it. They all have to up sell.

“Would you like lies with that?”

drD | 20.12.18 - 8:46 a.m. | #

TfL's Twitter feeds are used for horrific mistruths. The oft touted assertion on the individual feeds 'Good Service on all lines' is an example. Many tube users are simply sick to death of it. TfL doesnt care.

Rog | Homepage | 20.12.18 - 8:51 a.m. | #

Interesting comment in yesterday's i newspaper:- "Twitter is too full of hatred and anger . ." (in an article about Jose Mourinho).

Your revelations about TfL's use of Twitter is yet another aspect that makes me glad that I never subscribed. How long will Twitter last?

RayL | 20.12.18 - 8:55 a.m. | #

I shall wait for the update from TFL's senior press officer before adding further comment

louise | 20.12.18 - 8:58 a.m. | #

I am surprised they mentioned Jam's Going Underground as it is not a particularly encouraging picture of what might happen in a tube station at midnight.

kev | 20.12.18 - 10:22 a.m. | #

I am more curious of all those rants directed to @TfL... that expression is intended to attract their attention I suppose.

Patrickov | 20.12.18 - 11:36 a.m. | #

I started following the Museum of English Rural Life in Reading (@MERL) because of their twitter feed. They describe themselves as "sassy". There's a lot of serious content which the sassiness aims to bring to life. It certainly is a twitter feed with a personality. They've gathered an impressive following (including JK Rowling), and they banter with other museums.
I don't have a problem with things like twitter feeds lightening up a bit. Not sure I like the commercialisation DG's talking about though.

Caz | 20.12.18 - 12:39 p.m. | #

In this world of instant gratification, talking about projects which won't be complete for years doesn't seem to work on Social Media.

For those of us that want to know about projects, we turn to DG and other reputable sources, not the TfL twitter feed.

For the rest of the followers, they don't rightfully know what they want from their transit updates. A single feed for an entire system makes finding information pertinent to your commute difficult and often pointless.

This commercialization may seem out of place, but telling people about events via social media gets people on the trains when they might not be. And in TfL's current state, they need all the revenue they can get.

Jerry | 20.12.18 - 1:15 p.m. | #

This is genuine.

Have you noticed some festive sparkle at London Bridge, Waterloo or Stratford stations this week? ✨

We’ve teamed up with Sony Music to bring you Mariah Carey safety messages.

All Mariah wants for Christmas is for you to hold on to the handrail and take care on the network. 🎄

diamond geezer | Homepage | 20.12.18 - 3:49 p.m. | #

i love the quiz and photgraphy. instagram is my favorite tfl web site . .

Abdul | 20.12.18 - 5:39 p.m. | #

I like the inclusion of the third tweet there.

Meanwhile, on Facebook, TfL are trying to drive engagement with Overheard on TfL ("This is group is the best place to share the weird and wonderful things you've overheard when travelling from A to B.") and Spotted: Transport for London ("👀 Have you witnessed a marriage proposal on the 149 Bus or seen a particularly cute sausage dog on the Overground?").

Neither of them have particularly strong following - I guess the idea is to generate fodder for their main page to pad out the more commercial content.

martin | 20.12.18 - 8:06 p.m. | #

Every Tweet seems to turn into a rant from a disgruntled passenger or a taxi driver so I really don't understand how it helps TfL's image. Do people really subscribe deliberately to get all that promotional guff?

Andrew Si | 20.12.18 - 8:22 p.m. | #

I am not terribly impressed by all this "upselling" stuff on the main TfL twitter feed. It makes TfL appear to be a vacuous waste of space rather than a supposed world leading public transport provider. Tweeting about a certain American pop singer is only going to get me irritated and make me think less of whoever is tweeting about her. I know I'm in a minority here but there are two sides to all of this nonsense.

The other issue is that the lack of anything about what TfL is actually doing just points up the fact that too many projects are late or cancelled.

Finally if you actually ask a serious question or raise an issue requiring action nothing happens. That again shows that one aspect of what is good is about Twitter - direct comms - is being neglected.

PC | 20.12.18 - 9:12 p.m. | #

To be fair, @TfL responded to this post on Twitter within 45 minutes, which I think is pretty good direct comms.

diamond geezer | Homepage | 20.12.18 - 9:14 p.m. | #











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