please empty your brain below
And best of all, it is just a few minutes walk away from the Northbank.

Pedantic of Purley | 16.10.15 - 7:18 a.m. | #

Only a few blocks away from Soho and Chinatown. Take the J train to Canada Square, walk the Low Line and experience Greenwich Village!

K | 16.10.15 - 7:48 a.m. | #

I note from the current series of the Apprentice that the narrator describes the contestants' house as situated in Bloomsbury - obviously the dinosaur BBC didn't get the memo/kickback and should be shut down/deified for it.

Nico | 16.10.15 - 8:00 a.m. | #

Who could forget Billy Joel's Midtown Girl, about Virginia Woolf?

Jimmy | 16.10.15 - 8:07 a.m. | #

I'm right in the heart of it here at my desk on High Holborn and lovin' that Midtown vibe, folks.

EskimoPie | 16.10.15 - 8:15 a.m. | #

Just brilliant, but maybe apologies due to Tony Hatch more than Pet. Now get on with your work...

Waterhouse | 16.10.15 - 8:38 a.m. | #

Yeah right. So before I can live the "high" life I got to make my way up to "mid" town from "low" down that is my hood. What a load of pretentious rubbish.

Working Class Hero | 16.10.15 - 8:59 a.m. | #

IMO somebody in PR loves NYC a little too much.

I'm waiting for London, London it's so good they named it twice.

Michael | 16.10.15 - 9:07 a.m. | #

Hahaha! I still think Ally Mir's guided walks from the orange booth are very entertaining though.

Cornish Cockney | 16.10.15 - 9:10 a.m. | #

Marvellous - round of applause.

I'd love to see the faces of the marketing people at the Business Improvement District offices. All that money and effort traduced by a blogger from Bow.

PC | 16.10.15 - 9:34 a.m. | #

:)
When I saw the article in the Standard, I thought you'd appreciate it.
Especially the word bleisure.

Greg | 16.10.15 - 10:14 a.m. | #

Does anyone else remember the Stock, Aitken & Waterman style remix from 1988? Cunningly called... 'Downtown 88'. Petula even sang it live on TOTP, bless 'er.

https://www.youtube.com/watch?v=jd46GNTsBoQ

Geofftech | 16.10.15 - 10:20 a.m. | #

Absolutely brilliant!

Thomas | 16.10.15 - 10:42 a.m. | #

Does the no. 25 stop there?

dg writes: Of course!

Antipodean | 16.10.15 - 10:53 a.m. | #

Although there is no official generic name for the area (it incorporates parts of Bloomsbury, Covent Garden and Holborn) the whole area is generally known by the latter name.

This is now a fait accompli although historically innacurate: the centre of Holborn is half a mile down the road but that ship sailed in 1906 when the Great Northern Piccadilly & Brompton Railway omitted the "High" from the station name - and the Metropolitan deleted "& High Holborn" from the name of its station (which was actually much nearer Holborn proper) some years later.

timbo | 16.10.15 - 12:32 p.m. | #

@Antipodean

But there may be some question as to which is the actual stop!

Bronchitikat | Homepage | 16.10.15 - 12:34 p.m. | #

Well, the Borough of Holborn was created in 1900, and that already did not include the actual street, Holborn, which is of course in the City. The name of the borough derives from the parish of St Andrew, Holborn, where the church itself was in the City, but the parish extended into surrounding areas.

Andrew M | 16.10.15 - 1:03 p.m. | #

@Andrew M
That's interesting, thank you.
http://britishlibrary.georeferencer.com/map/e8vEWUwQutvfzcG8p2e0Sa/201310302112-utduFP/visualize

So what's wrong with calling the area Holborn then? Midtown doesn't even tell you which town you are in. (Or how about making something of being between the two cities. Or includes the Inns of Court. InnField?)

timbo | 16.10.15 - 2:17 p.m. | #

@ Michael

In a way is not already? City of London is in Greater London?

Ed | 16.10.15 - 3:19 p.m. | #

@Ed
The City's status is so unusual that it may be safest to say that it is only "in" Greater London in the way that San Marino is "in" Italy.

https://www.youtube.com/watch?v=LrObZ_HZZUc

timbo | 16.10.15 - 3:37 p.m. | #

If we really would like the absurd name "Midtown" to disappear back into the hole it came out of, then talking about it (even mockingly) in such a public place may be somewhat counterproductive. All publicity is good publicity, and all that.

On the other hand, once DG's creative operatives had crafted such a neat parody, I'm glad that his editorial staff saw fit to share it with us!

Malcolm | 16.10.15 - 6:43 p.m. | #

@timbo
Because nobody can pronounce 'Holborn' properly.
Always annoys me when I hear it mispronounced on the radio or over a tannoy.

ChrisMitch | 16.10.15 - 11:47 p.m. | #

@Geofftech

The used to play it quite a bit on the CBBC Broom Cupboard segment though memory fails me when remembering if it was Philip Schofield or Andy Crane presenting at that time.

Rick | 17.10.15 - 9:17 p.m. | #

Bleisure? http://www.economist.com/blogs/gulliver/2015/03/mixing-business-and-leisure

| 19.10.15 - 10:45 a.m. | #











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