please empty your brain below
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I thought that the only corporate logo legally allowed on road signs was for motorway service stations; and even then it may only be the legal name of the service station's operator. It's why they've been renaming themselves in recent years to Moto M&S and Welcome Break KFC.
Can you report illegal road signs to the police?
martin | 13.08.07 - 10:07 a.m. | #
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I remember years ago the official sign for a zoo or similar had to be an elephant. So we actually had (I think on the IOW) a "To the Butterfly Farm" sign with a picture of an elephant.
Pedantic of Purley | 13.08.07 - 10:17 a.m. | #
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Can we start a campaign replacing all public instances of 'O2' with a big white sticker saying 'Dome'?
Amanda | 13.08.07 - 10:40 a.m. | #
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AEG are paying for the signage so no wonder it's in the corporate typeface.
by the way, do people feel all dead clever calling it the 'Dome'?
dg writes: Yes we do. See last Friday's post.
Rothko | 13.08.07 - 10:53 a.m. | #
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Re your last statement DG, I'm disappointed that you imply that there could be anything better for O2 to spend their marketing budget on. Arsenal during their prime was a winner, England Rugby during the time we wopped the Aussies in Sydney was sublime, and now the dome - well, that's pure genius! 
Jag | Homepage | 13.08.07 - 11:25 a.m. | #
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Having spent an exasperating 4 hours trying to get from Nottingham to the O2 Arena a week last Friday, it came as a massive relief to see that usefully placed sign (and I remember seeing B-b-B tube on the other side and thinking: aha, we're in DG Country). It was the first O2-specific sign that we encountered, just as we were wondering where to go, and I think it was also the only one that displayed the words O2 so prominently. Its purpose was basically to say: from here on in, look for the smaller brown signs with the pictogram. Which was a useful message to convey, and it worked.
Three cheers for intelligent road signage! :-P
(The O2 Arena is still a hateful corporate hell-hole rip off joint with a faintly menacing atmosphere and rubbish acoustics. But credit where it's due.)
mike | Homepage | 13.08.07 - 12:10 p.m. | #
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Not much room, but quite a bit of inspiration for graffitti, there.
Curious sign. Info is meant to be in brown, A road signs in green, motorway blue, third party info (AA, Barratt Homes) in yellow. At least I thought so. Checking into that briefly, I discovered the Guildford Rules and altogether more information than I wanted.
Ham | Homepage | 13.08.07 - 2:36 p.m. | #
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I know you don't have a car but I am surprised that £20 for parking near a big venue shocks you.
The schools near Twickenham rugby ground have charged this sort of amounts for parking on their playgrounds on match days for quite a few years now. I wonder if there are any schools within walking distance of the dome/the O2 whose PTA are rubbing their hands at the easy income opportunity.
stroppycow | Homepage | 13.08.07 - 4:22 p.m. | #
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That company's sponsorship of the British and Irish Lions was less sucessfull for their tour to NZ: zero tries in the two tests. So "Oh-two" is pronounced "none from two" down our way.
flashgordonnz | 13.08.07 - 7:03 p.m. | #
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Jag - I have, on several occasions, felt like a complete pillock whilst wearing an Arsenal shirt with "O2" emblazoned across the front.
I know that most other people would feel like a complete pillock too, but in my case it wasn't the red-and-white gooner-iness of the shirt that rankled, it was the giant phone logo.
diamond geezer | Homepage | 13.08.07 - 7:42 p.m. | #
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It won't be the O2 forever, but it'll always be the Dome.
Incidentally, I think the Dome symbol is probably used to cut down on overuse of "the O2".
Inspector Sands | Homepage | 13.08.07 - 9:10 p.m. | #
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The pedestrian signs to loos in Copenhagen were sponsored by McDonalds.
rashbre | Homepage | 14.08.07 - 12:33 a.m. | #
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You'll probably find the local bus route will start announcing it soon. The sign, and not the dome that is.
"You now passing the sign for the the O2".
geofftech | Homepage | 14.08.07 - 2:45 a.m. | #
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The 108 bus goes from here to the Dome.
I hope they don't renumber it the 1O28.
diamond geezer | Homepage | 14.08.07 - 7:48 a.m. | #
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They'll need a wider sign when they have to change it back to "The Telefonica Dome".
Ian | 14.08.07 - 10:49 a.m. | #
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No one messes with the 108, the KING of all slow-moving buses, and gets away with it.
Oh, they did do, when they re-rerouted it? Shit.
Inspector Sands | Homepage | 14.08.07 - 1:44 p.m. | #
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Shocking.
But, on a vague but understandable tangent (and with this blog being the obvious place to go for any London knowledge worth knowing): If a humble and non-motorist long-time-reader-who-has-never-been-a-poster-er to this blog before (well... I think I might have done once. I'm not sure now) wanted to be getting from the Docklands Travelodge (East India Dock Road, E14 2AA) to the 02 arena in the middle of a Saturday afternoon, would it be best for him to walk back to Canning Town tube station and proceed thusly or would some other route be better?
That was a very long sentence. I apologise for that.
Russ L | Homepage | 15.08.07 - 8:54 p.m. | #
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