please empty your brain below

Let's not mention the full name of the festival or its location, thanks.
I think you gave away a clue to its whereabouts,DG, in that sketch on your twitterfeed. 🤔🤔
I wonder if their will be enough punters to go around.
It seems London will have 3 Christmas fairs running for several weeks this year. As well as the one you have blogged about their is another near the Dome at London Penisular and of course Hyde Parks Winter Wonderland.
London Penisular - a part of town I've never visited. Sounds fascinating.
Uniqueness, as you say, is a binary thing - either it is unique (in some way, however small and insignificant) or it is identical in every respect with something else.

I suppose "most unique" might mean it has more unique features than any competitor
Alex,
I used "London peninsula" and "near the Dome" as a location deliberately.
I wonder if the "dangleway" will be putting on special Christmas rides this year.
As I ignore Christmas I shall not be visiting, although if it is not too cold I have sometimes walked through Winter Wonderlands fairground in Hyde Park and looked at the rides as they are often large ones from the continent that we do not usually see in the UK.
If how put your mouse over the illustration at the top, and click 'Search Google for image', the reply Google gives for best guess for image is 'Money'.
Wot no reindeers or fake snow!! Bound to be a success in that case
Prediction: shortly after launch, stories in the Evening Standard from punters complaining about an awful experience that certainly didn't live up to expectations.

It's just so asking for it.
I expect there'll be real unicorns
This quote in the FAQ amused me...

Will it be a one on one meeting with Father Christmas?
In the spirit of Christmas, each session is a shared experience by a group of children (maximum 40) and not a one-on-one meeting.
It's very noble of DG to refuse to reveal the whereabouts of this thing. But perhaps it's rather a quixotic nobility, what with it being (I assume) ludicrously easy for anyone with internet to find out.

To comply with the spirit of this silence, I am currently fighting eons of evolution, which have trained me to be always curious, and hoover up any information going. You never know when it might come in handy.
Not sure I really understand the antipathy here. It is a choice whether to go to this, or indeed any other attraction which may or may not be viewed by any individual as value for money such as Madame Tusauds, the Tower of London etcetc.

Is this another attempt to portray marketing people as evil?
Let's not confuse the organisers, who make the profits, with the marketing team whose job it is to sell it.

In this case the marketing brims with wilful exaggeration and meaningless buzzwords, and is over-hyping the event.
FYI: Humbugs are on special at ASDA.
east london is a awful and christmas is the same
I do not read DG as opposed to all marketing. Just marketing which is done "badly".

If this current over-hyped style actually works, then I am afraid it is bound to thrive, whatever we may think of it. And if it does not work, then hopefully it will die out. An outcome to which we should look forward.
@John 08:07

I think Alex was referring to your Freudian omission of the second "n" from "Peninsula" in your 7:33 post.

(A pedant notes: "peninsular" is an adjective, as in the Peninsular & Oriental Steam Navigation Company (better known as P&O). The noun is "peninsula", as in the Iberian Peninsula to which P&O originally sailed.)
Not the "Very Best of London's Most Unique Finest Bespoke Authentic Artisanal Magical And Enchanting Lifestyle Art Exhibition Ever", then?

Shame. I might pay good money to see that.

As it is, I'll probably pop along to the Tate instead. The Impressionists in London looks like being a banker, but some might prefer the Russian revolutionary art.
There's actually a bloody good museum across from the event DG has described.

It's free!
Another part of me has just died inside. :(
Reminds me of a few "winterful" festival over the last few years that were put on in fields promising it would be like being in Lapland. However on arrival people found it was a muddy field and a tent. The headline that stuck the most. " Dad punches other dad over last serving of sugar for mincepie"
It seems such top acts as Martine McCutcheon and The Puppini Sisters will be performing, along with the less well known Wearetrackless and The Funkin' Voices.

Unfortunately...
"Artists will not appear at every session and are subject to change. Performance dates and times will be confirmed nearer the time."

So, forget booking that.
For future generations who alight on this post can I note for the record that the event has gone so well that the organisers have just had to scrap the 18 pound admission price.

I'm not telling you where it is though.
What a damned, damned shame ;)
I knew you would have a way of seeing I had updated a nearly 100 day old thread! What a clever DG!

In all seriousness, each time I go past the thing it is all rather sad in a forlorn and joyless sort of way.

Magical and enchanting it aint.
Still puzzled as to how your inner grammarian can castigate 'Most unique' but reconcile itself to 'one of the only'.

Merry Christmas anyway, and thanks for much enjoyable an informative reading.

dg writes: You've been castigating me for this 'error' since 2011. I am amused that your comment includes a spelling mistake.
Me too!
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