please empty your brain below
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Brilliant!
Pedantic of Purley | 09.01.26 - 7:35 a.m. | #
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What's interesting about these sponsorships is the more they do them the less interesting they are. What was innovative and unique is now rote. So people stop paying attention.
Scott | Homepage | 09.01.26 - 7:48 a.m. | #
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Amazing! and I can’t even see how you did it!
RogerB | 09.01.26 - 7:51 a.m. | #
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Kathy Burke's Magda would never have stood for this...
Waterhouse | 09.01.26 - 7:53 a.m. | #
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I did it by taking photos at several stations.
This is a real campaign.
diamond geezer | Homepage | 09.01.26 - 7:53 a.m. | #
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This put a big smile on my face this morning so thank you! I see that the map is also missing the Elizabeth line connection at Paddington (and arguably the H&C though that is much easier to do at Baker Street so I'll let them off that one).
JP | 09.01.26 - 8:22 a.m. | #
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Amused to think that the Double Diamond logo (heavily pushed in 1970s) would work too
Half a physicist | 09.01.26 - 8:51 a.m. | #
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If this is real and temporary, it's tiresome but fine. But in a post-truth world of AI images, I find it increasingly difficult to process anything at face value.
Frank F | 09.01.26 - 9:03 a.m. | #
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The Oxf0.0rd Circus is a visual car crash. Painful.
Simeon B | 09.01.26 - 9:03 a.m. | #
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I'm not sure I would have believed this was a real campaign if I hadn't already read about it on Reddit!
Alan | 09.01.26 - 9:03 a.m. | #
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Brand campaigns like this are inevitable these days, and this is nowhere near as bad as the B*rberry Street fiasco. But it's completely unacceptable to get your line diagrams wrong!
Ewan James | 09.01.26 - 9:11 a.m. | #
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Saw it in Charing X this week. Didn't spot the error!
Lucy Garden | 09.01.26 - 9:12 a.m. | #
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I swear a few years ago, TfL forced companies selling unhealthy foods to pull their ads. Guess they'll go wherever the money takes them.
Honestly the first time I saw this I thought it was a coding error. I had no idea what 0.0 had to do with beer company, before I realised. Which probably goes to show how bad their campaign is in the first place.
All Over 2a | Homepage | 09.01.26 - 9:22 a.m. | #
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The real Magda said...
"We are always keen to work with brands to create new experiences for the millions of people who travel on our network.
“Though well-planned, creative activations like these, we can help companies reach people as they travel across London."
diamond geezer | Homepage | 09.01.26 - 9:44 a.m. | #
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“The Bakerl0.0 line: now you’ll want a REAL drink.”
Philip | 09.01.26 - 9:49 a.m. | #
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I imagine the real Magda said through though.
Frank F | 09.01.26 - 10:13 a.m. | #
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London already has a zero alcohol beer named station anyway, in Barbican :-)
Mikey C | 09.01.26 - 10:39 a.m. | #
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Tacky but fine, if they want to spend their marketing budget on this let them. More money for TfL. The line diagram error is regrettable but is not because of sponsorship - I'm sure tfl could make a similar error all on their own.
E | 09.01.26 - 10:42 a.m. | #
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How many stations are featured? I only found Paddington, Baker Street, Piccadilly Circus, and Waterloo yesterday.
KR | 09.01.26 - 10:59 a.m. | #
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Crass.
David B | 09.01.26 - 11:06 a.m. | #
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Oh this is brilliant! I'm laughing my head off.
These 'meetings' could be made into a comedy series.... oh!! :D
Cornish Cockney | 09.01.26 - 11:40 a.m. | #
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This post has been stolen by click-baity people on Facebook already.
dg writes: no it hasn’t.
Dan | 09.01.26 - 11:52 a.m. | #
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Well all this feels like money very well spent...
Andrew Bowden | Homepage | 09.01.26 - 1:01 p.m. | #
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This feels like a fantastic 1 April post, up there with spaghetti trees, but regrettably not.
scrumpy | 09.01.26 - 1:30 p.m. | #
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At least they are offering free "beer" as compensation next week at Waterloo.
ap | 09.01.26 - 1:55 p.m. | #
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Brand Name here and covering up the brand is so pathetically on brand for here.
Carlton Banks | 09.01.26 - 2:16 p.m. | #
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Astonishing, clever AI trickery, obvs. Then doubts arose, other sources have it too, can they all including the Evening Standard be spoofs? I'll just have to go and see for myself. Nice marketing, lots of coverage, and that station swap is a blinder.
A certain mobile provider is missing a trick though; JubilEE line with 6 complicit stations ought to be a shoo-in.
Strabismus | 09.01.26 - 3:21 p.m. | #
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Depressing that this sort of thing is needed to fill the coffers... if only TfL were properly funded instead of being expected to break even on its own.
matthieu1221 | 09.01.26 - 3:30 p.m. | #
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Magda: I see the incorrect map is currently the top article on Reddit r/london.
1000 upvotes, 260 comments!
It's a marketeer's dream :)
Magda | 09.01.26 - 3:37 p.m. | #
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Aside from the fact that it isn’t AI ( it’s real )
It a huge shame to think that people would expect DG to post AI generated images - if you knew anything about this blog you’d know he has more integrity to do that.
But more pitiful is that if these photos were faked then it would still be easier to do them in good old Photoshop rather than create them in AI, but people just like to lazily blurt out “oh is this AI then?” - such is the sad state of the world nowadays, attributing things to AI which don’t need to be attributed to AI, ffs.
I despair.
David | 09.01.26 - 5:00 p.m. | #
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Why does it say BRAND NAME HERE above Piccadilly Circus?
I saw an advert for Hornby trains in the paper the other day, and a clear space where the name HORNBY should have been displayed but wasn't. I recognised it was Hornby from the photo, of course, but the marketing exec had obviously forgotten to include the brand name anywhere on the page!
Also the Waterloo roundel pictured is clearly missing not only the BRAND NAME HERE placeholder but the actual brand name too. Pathetic! (said in the tone of Ursula the Sea Witch).
Michael | 09.01.26 - 5:06 p.m. | #
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Michael - this may be an adjustment to the photos made by DG, as he doesn't advertise products on the blog. This despite everyone that doesn't dwell under a stone being clear from the colours what the brand is.
Frank F | 09.01.26 - 7:20 p.m. | #
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No doubt someone will complain about accessibility or whatever it's called.
petanque | 09.01.26 - 8:13 p.m. | #
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There was a missed opportunity for the posted time to be 07:0.0 rather than 07:00
Sophie | 09.01.26 - 8:26 p.m. | #
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Frank F - that makes sense, thank you ! Yes, the red star and the green is very recognisable :)
Michael | 09.01.26 - 8:28 p.m. | #
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I just did a google image search and you're absolutely right, thank you for explaining :)
I quite like the scheme ! It looks Victorian, in a way - like how the Victorians would exploit every flat surface for advertising. Cool !
Michael | 09.01.26 - 8:31 p.m. | #
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I still have no idea what 0.0 is about - my best guess is weather/climate related. (But then I always try to avoid advertising and especially bolx.)
Ian | 10.01.26 - 12:04 a.m. | #
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Somebody made a b0.0-b0.0
tops | 10.01.26 - 6:36 a.m. | #
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Southb0.0nd
Northb0.0nd
They missed a trick there
martin'O'Holcombe | 10.01.26 - 9:08 a.m. | #
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It doesn’t say “BRAND NAME HERE”. DG has edited or cropped the images to ensure the advertiser/sponsor receives zero (or should that be 0.0?) extra publicity. See also the Dangleway.
Kim | 10.01.26 - 12:40 p.m. | #
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