please empty your brain below
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Three cheers for another part of Boris' peerless 'legacy'!!
Brian | 02.09.22 - 7:48 a.m. | #
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Predictably self-justifying bolx aside, I wonder if your passionate disdain for all things Dangleway might abate at some point. Its continued existence as an unexciting leisure ride masquerading as a transport option moves me not one jot.
Frank F | 02.09.22 - 9:09 a.m. | #
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As a semi-regular user, one excellent method of using the Dangleway that can be spotted regularly is groups of lads piling in, one of them sparking up and thus everyone in the car gets to enjoy an up-in-the-sky hot-boxing session.
Great, innovative, aromatic work all round.
Leonard Hatred | 02.09.22 - 9:15 a.m. | #
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Good news for the Dangleway brand that such an enigmatic sponsor was chosen, there was a risk that a company people liked sponsored the cable car and an official name might stick!
TomH | 02.09.22 - 9:19 a.m. | #
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By analogy with IBS (the condition), IDS (the politician) and DFS (the sofas), I assumed it would be an initialism. But I quite like the idea of pronouncing it ifs (as in buts).
Alan | 02.09.22 - 9:25 a.m. | #
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love the name of the station on your map
Caroline | 02.09.22 - 9:26 a.m. | #
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I suppose to be fair to the luckless Oliver, IFS HAS had its name linked to an invisible part of the London transport system since the cablecar opened. There’s glory for you.
Philip Downer | 02.09.22 - 9:39 a.m. | #
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Talk about bargain basement. Emirates according to the BBC paid £36M for 10 years. IFS a mere £1M for 2.
ap | 02.09.22 - 9:45 a.m. | #
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Hopefully someone at TfL remembers to update the status box on the TfL homepage from Emirates Air Line to IFS Cloud Cable Car. It was obviously too much hassle to change it to London Cable Car in the interim, so the Emirates Air Line continues to fly under the River but above National Rail.
winklepicker | 02.09.22 - 9:53 a.m. | #
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This advertising is aimed at the attendees of various business and technical conferences at the Excel, since these are now restarting. Expensive-ish for that audience, but cloud providers are all scrabbling for business revenue, so marketing is essential
I would expect to see some of the conferences including free rides on the dangleway "sponsored by IFS Cloud".
(I have been to a conference at the Excel in the past where the organiser sponsored free rides on the Dangleway, just show your conference registration email/QR code at the ticket kiosk).
MilesT | 02.09.22 - 9:59 a.m. | #
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FFS seems very appropriate. Nicely done. Perhaps that will catch on too.
Stuart R | 02.09.22 - 10:01 a.m. | #
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I have to say I'm amazed by how constantly busy it's been the last few times I've been in the area. I used it on a Tuesday evening a few weeks ago for unusual actual commuting purposes and there was a long queue. I tried to take at friend on Saturday and stood motionless in an extremely long queue for 10 minutes before giving up. It must have been over an hour's wait.
It does seem on the face of it to have finally become some sort of success. Unless it's totally dead at all other times.
Sean | 02.09.22 - 10:03 a.m. | #
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It’s been totally dead every time I’ve been by lately. It very much has its peaks and troughs.
diamond geezer | Homepage | 02.09.22 - 10:17 a.m. | #
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Hehe. Looking forward to some 'Spot the missed rebranding' posts in the future where the Emerates Dangleway lingers on, forgotten!
Cornish Cockney | 02.09.22 - 10:41 a.m. | #
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There is no such thing as a '*most* unique' anything. Its unique or it isn't.
As someone who actually used to write this kind of thing for an arm of London Transport, I'd have had a new arsehole ripped for me by my boss for such slovenly writing.
David | 02.09.22 - 12:05 p.m. | #
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c.f. 'One of the only'.
David | 02.09.22 - 12:24 p.m. | #
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One could argue any deal which removes the previous branding at no cost to TfL is a win.
Michael T | 02.09.22 - 4:48 p.m. | #
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Where are we on the fundraiser to sponsor the cable car ourselves, officially making it the Dangleway dangleway?
Can't imagine TfL would turn down the money.
Lux | 02.09.22 - 7:28 p.m. | #
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Drat. It's not a "scalable compostable environment" as I first read it.
Andrew S | 02.09.22 - 9:07 p.m. | #
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Omitting mention of Oyster mightn't have been a mistake; you've said before that TfL's signage and stuff at the cable car terminals are intended not to make clear Oyster is valid and to push people into unnecessarily buying a ticket.
anonymous | 03.09.22 - 12:11 p.m. | #
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On 3/9/22 the cable cars are red and white with gold London Cable Car branding.
AlanJS | 03.09.22 - 4:59 p.m. | #
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MilesT (who said it's aimed at Excel goers) is correct. Many, many IT conferences visitors will see it when they visit especially if they stay at one of the many hotels near to the Excel end of the cable car line.
Mike | 04.09.22 - 5:03 p.m. | #
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Rebranding on Thursday 20th October.
diamond geezer | Homepage | 18.10.22 - 11:57 p.m. | #
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