please empty your brain below
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You have already made my entire day brighter.*
*better
scrumpy | 21.07.23 - 7:09 a.m. | #
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No surprise that the councils with fewest cycleways include all the Conservative ones, or ones that recently lost a Conservative majority like Barnet. More surprising are Sutton and Richmond, both Lib Dem. And Hounslow's Labour council obviously didn't get the memo.
Steve | 21.07.23 - 7:34 a.m. | #
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It's 10 years since TfL replaced the signalling supplier that replaced the original signalling supplier
10andthirty | 21.07.23 - 7:48 a.m. | #
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Wonder what the emissions are from the creation through to the disposal of the battery, rather than just the bit where its fitted to the vehicle - and even then the batteries need charging.
Still Anon | 21.07.23 - 7:54 a.m. | #
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Which is why they specify “at the tailpipe” (even if some of them don’t have a tailpipe). Because most of our economy is soaked in CO2 emissions.
There are emissions in mining and processing the minerals and gathering the other materials, manufacturing the vehicle and its contents, distributing and maintaining it, crewing it, eventually disposing it, and fuelling it. The fuel has to come from somewhere and there are emissions in finding the fuel, extracting it, and transporting it too, and all the infrastructure necessary to do that (whether oil wells and pipelines and supertankers, or wind farms and electricity pylons).
All these “low or zero emissions * at the tailpipe” claims are looking at is the emissions from running an already fuelled vehicle in usual operations.
Andrew | 21.07.23 - 8:30 a.m. | #
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I think that we need a Brightness Chart, so that we can see the different degrees of brightness as more improvements are implemented over time.
A job for the Asterisk Pedant, perhaps.
Petras409 | 21.07.23 - 8:30 a.m. | #
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Brighter*
*B**lx
**o
Mike | 21.07.23 - 8:38 a.m. | #
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The posters themselves are nicely bright, channeling a 1950s Janet and John books vibe…
Benjamin Waterhouse | 21.07.23 - 9:08 a.m. | #
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Remembering the advertising campaign from 1994 that launch a mobile phone company. “The Future’s Bright, the Future’s Orange”.
No asterisk. No caveat. And no idea quite how integral to everyday lives mobile telephones would become.
Rod | 21.07.23 - 9:11 a.m. | #
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Is the Crossrail issue that the journey on the actual train may be faster but the time it takes to get from the station entrance to the platform means some short trips may be quicker overall by tube.
ap | 21.07.23 - 9:14 a.m. | #
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Brighter Layter?
felix | 21.07.23 - 9:55 a.m. | #
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Brighter Buses? Slower Buses!
I suspect Superloop only restores journey times to what they used to be some years ago.
Paul | 21.07.23 - 10:07 a.m. | #
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Some of us have been living in what is apparently the Brighter Borough for years.
Jonathan Wadman | 21.07.23 - 10:23 a.m. | #
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If an organisation needs an ad campaign to tell its users how good it is then it's getting something wrong.
Nice Nick Drake reference there by felix.
Andrew S | 21.07.23 - 10:41 a.m. | #
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When did the humble exhaust pipe become a tailpipe? Did I miss the upgrade announcement?!
Cornish Cockney | 21.07.23 - 10:47 a.m. | #
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But no mention of the expanded ULEZ?!
Kim | 21.07.23 - 10:56 a.m. | #
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London Transport campaign bright
Deep in tunnels out of sight
Oh what hackneyed hand or pen
Framed thy postered messaging.
.....
...
When the shills threw down their words
And polished up their lumpy turds
Did they smile, their work to see?
Did them wot thunk it thunk brightly?
etc etc
jpmac | 21.07.23 - 10:56 a.m. | #
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I've always thought that the 'at the tailpipe' was, as Andrew said, just in case someone pointed out that the electricity used by the EVs was possibly not renewable. Not an uncommon argument out there by any means.
matthieu1221 | 21.07.23 - 11:27 a.m. | #
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Yes, the asterisk pedant is a pain (like the apostrofly, which lands at random on grocer’s and cabbage’s), but the alternative is all those unsupported boasts about “lower than…” and “less than….” that infest many other ads for, eg, hair products, washing powder, processed food and “green” vehicles, usually until called out by the ASA.
Labourer | 21.07.23 - 12:09 p.m. | #
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I read that "an Imperial College research exercise shows that 52% of small particle pollution from road transport comes from tyres (which contain toxic chemicals) and brake wear [I've held that opinion for a long time]. A further 24% comes from road surface abrasion. Just 15% of particulate emissions comes from car exhausts and a further 10% from vans and HGV exhausts". (I know that adds up to 101%)
Don't forget that EVs are generally heavier so will produce more tyre particulates. What HMG should be doing is tightening up the MOT emissions test - I regularly have to select re-circulate when behind a stinker (outside London).
Nick K | 21.07.23 - 4:34 p.m. | #
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TfL really are providing brighter journeys than they used to, compare a train with modern LED lighting* to one lit by tungsten filament lamps!
*Gratuitous footnote included for the sake of it.
Onion Bargee | 21.07.23 - 4:39 p.m. | #
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The campaign does include the claim...
"More than half of our bus shelters are also now fitted with brighter, more energy efficient LED lighting. Watt an improvement!"
diamond geezer | Homepage | 21.07.23 - 11:23 p.m. | #
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Starting every day with the same ambition? It would be better to achieve the ambition today, and then tomorrow you could start with a new one.
Peter | 22.07.23 - 6:26 p.m. | #
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