please empty your brain below

YAY for the 2!

Although I have to admit that some of the 'yellow' ones were kinda cute.

The first time, or two.

Any idea how much of licence payers' money was used to make those new indents?

£700,000.

The usual suspects have pointed out that this is a criminal waste of cash - equivalent to approx 5000 licence fees.

Others have pointed out that these idents will be screened daily for at least 5 years and are therefore considerably better value for money (per minute) than your average TV sitcom or drama.

It's interesting how much public cash can 'legitimately' be spent on stuff like this and nobody really complains - much. I thought the BBC has been whingeing recently about not having enough dosh... Surely this money could have been better spent rethatching Sir Terence of Wigan or remoulding Natash Kaplastic?

I rather liked the dominos... indeed I just hoped that once that it would fall the right way. After all these years I suppose I should have given up hope.

I'd happily pay twice as much for the licence for these great 2s.

I like 'em, but I do think 700k could have been spent financing other things. For example 30+ short films could have been made for that cost, and that would have acted as a springboard for up-and-coming new British talent thus supporting their careers over the years. This would have much more of a lasting impact, for more people, in the arts, than just the small team of 'creatives' who designed the few idents.

Could be that the "small team of 'creatives' " is some of the up-and-coming new British talent.

The less to spend on big names doing bad sitcoms, preening themselves on camera while reading the news and generally presenting dross, the happier I'll be.

"Natash Kaplastic?" no no no. everyone knows that her real name is either;

- Natasha Kerplink-kerplunk [if you liked your 80's games]

or

- Natasaha Ka-pouty-lips [depending on how flirty she's being that day]

Ooh, there are two different versions of Cappucino - one with froth-scooping and one with two sugar lumps, stirred.

Innovation in television idents?

I can't think of a decent American example since NBC's peacock. It's sad really.

Somehow I don't find any affinity to these new idents in comparison to previous versions. I feel it lacks warmth, which the yellow versions seemed to give me.

So from a 70k spending spree, they have managed to impress me slightly with the mirror and zoetrope versions.

Although if there are different versions of the tent, I might be happy enough with an open air concert version.

Oh yeah and has anyone got an opinion on Never Mind The Buzzcocks? I miss Lamaar, at least you could believe he wrote some of the jokes and had that quirky dislike for Sophie (Meow) Ellis Bextor.

It's not £70K, Mr Fly, it's £700K.

I must say the new idents leave me cold. Not a patch on the animated digits - either the originals or ever the second generation - in my opinion.

Mind you, I'm only a Fisher Price lion so what do I know?

Thanks for correcting me Lionel, now I can't justify that price label. How about some hoody goes up to a wall and sprays the number two on, hey presto you have an ident for part of the culture of today.

So, 7 idents for £700K - £100K each. I wonder what that works out to, as an hourly rate?

...given that £100K would pay 2 Creatives' salaries (probably including on-costs) for a year. Is there *really* 2 years of work in each? Ot even one. I think not.

The old 2s were the besst - witty, clever, graphic, simple. I have to disagree about the new channel 4 ones I really like them. I don't care that they are overly long.

The wall chart is made up of ones they could think up a "witty" latin sounding names for - right? Agree rubbish

Better than the yellow ones, not as good as the original 2s but a HUGE amount better than the ones used by Channel 4 - they're irritatingly long and I often find myself shouting at the telly to "hurry up!". Worth nearly 3/4 million pounds definitely NOT - and they go on about the licence fee being to small ...











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