please empty your brain below |
YAY for the 2! Although I have to admit that some of the 'yellow' ones were kinda cute. The first time, or two. |
Any idea how much of licence payers' money was used to make those new indents? |
£700,000. The usual suspects have pointed out that this is a criminal waste of cash - equivalent to approx 5000 licence fees. Others have pointed out that these idents will be screened daily for at least 5 years and are therefore considerably better value for money (per minute) than your average TV sitcom or drama. |
It's interesting how much public cash can 'legitimately' be spent on stuff like this and nobody really complains - much. I thought the BBC has been whingeing recently about not having enough dosh... Surely this money could have been better spent rethatching Sir Terence of Wigan or remoulding Natash Kaplastic? |
I rather liked the dominos... indeed I just hoped that once that it would fall the right way. After all these years I suppose I should have given up hope. I'd happily pay twice as much for the licence for these great 2s. |
I like 'em, but I do think 700k could have been spent financing other things. For example 30+ short films could have been made for that cost, and that would have acted as a springboard for up-and-coming new British talent thus supporting their careers over the years. This would have much more of a lasting impact, for more people, in the arts, than just the small team of 'creatives' who designed the few idents. |
Could be that the "small team of 'creatives' " is some of the up-and-coming new British talent. The less to spend on big names doing bad sitcoms, preening themselves on camera while reading the news and generally presenting dross, the happier I'll be. |
"Natash Kaplastic?" no no no. everyone knows that her real name is either; - Natasha Kerplink-kerplunk [if you liked your 80's games] or - Natasaha Ka-pouty-lips [depending on how flirty she's being that day] |
Ooh, there are two different versions of Cappucino - one with froth-scooping and one with two sugar lumps, stirred. |
Innovation in television idents? I can't think of a decent American example since NBC's peacock. It's sad really. |
Somehow I don't find any affinity to these new idents in comparison to previous versions. I feel it lacks warmth, which the yellow versions seemed to give me. So from a 70k spending spree, they have managed to impress me slightly with the mirror and zoetrope versions. Although if there are different versions of the tent, I might be happy enough with an open air concert version. Oh yeah and has anyone got an opinion on Never Mind The Buzzcocks? I miss Lamaar, at least you could believe he wrote some of the jokes and had that quirky dislike for Sophie (Meow) Ellis Bextor. |
It's not £70K, Mr Fly, it's £700K. I must say the new idents leave me cold. Not a patch on the animated digits - either the originals or ever the second generation - in my opinion. Mind you, I'm only a Fisher Price lion so what do I know? |
Thanks for correcting me Lionel, now I can't justify that price label. How about some hoody goes up to a wall and sprays the number two on, hey presto you have an ident for part of the culture of today. |
So, 7 idents for £700K - £100K each. I wonder what that works out to, as an hourly rate? |
...given that £100K would pay 2 Creatives' salaries (probably including on-costs) for a year. Is there *really* 2 years of work in each? Ot even one. I think not. |
The old 2s were the besst - witty, clever, graphic, simple. I have to disagree about the new channel 4 ones I really like them. I don't care that they are overly long. |
The wall chart is made up of ones they could think up a "witty" latin sounding names for - right? Agree rubbish |
Better than the yellow ones, not as good as the original 2s but a HUGE amount better than the ones used by Channel 4 - they're irritatingly long and I often find myself shouting at the telly to "hurry up!". Worth nearly 3/4 million pounds definitely NOT - and they go on about the licence fee being to small ... |
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