please empty your brain below
It's all bolx.

Jon Combe | 10.01.21 - 7:36 a.m. | #

On the Great Dane hoarding:
"Creators Innovaters Makers".
Not Spellcheckers, then.

Gordon | 10.01.21 - 8:11 a.m. | #

'Innovaters' next to a cartoon great dane is definitely not the dog's BOLX.

Frank F | 10.01.21 - 8:48 a.m. | #

Any workspace is "creative" otherwise what are you doing ?

Simon Guy | 10.01.21 - 8:54 a.m. | #

> Experi-Mentors, Change Makers, Brand Therapists and Future Strivers

Self-facilitating media nodes, I dare say.

stevekeiretsu | 10.01.21 - 9:05 a.m. | #

Since Sugar House Island is a triangular plot, perhaps it should be called Sugar House Island Triangle – with appropriate abbreviation.

M | 10.01.21 - 9:11 a.m. | #

Following on from Simon Guy ... the way that our self-styled "creative industries" have misappropriated the adjective "creative" constantly brings me out in boils. The person who - for example - designed the inks and coatings that allow these bollocular hoardings two remain clear and bright brought tremendous creativity and skill to the problem. And yet, for our self-appointed "creatives", you are only "creative" if your output is unredeemable Bolx.

Martin | 10.01.21 - 9:21 a.m. | #

I still have some kids colouring pencils which are branded Strand East. They were given to my three children when we attended a very early consultation about the new development. I don't know when it was but my kids were young enough to be bought off with pencils and branded cupcakes. My youngest is now 19. Leaving aside all the marketing crap which you have highlighted I am enjoying - on my many walks around the place - the new Phaidon headquarters. If you like art books then it is a bit like a sweet shop with many of the (to me unaffordable) books are displayed in the windows. I am hoping they will give some local youngsters experience in publishing - a difficult field to break in to if you aren't quite wealthy.

Joan | 10.01.21 - 9:24 a.m. | #

Ha ha love:
» the Orange,
» The fact no even bricks are used on these buildings anymore ( brick tiles),
» The urban cookie collective design ( at least make it look industrial instead of a barret estate)
» The times of the journeys.

That's one hell of a walk home from St.Ratford, even taking the short cut via the carpenters estate you are looking at 15 mins then another 10 to get to your front door no doubt. Pudding mill wont make much difference as you would have to change at strat. I do still feel it is quite remote.

Ive taking pics over the last 10 years of this progressing

Bruce Wayne | 10.01.21 - 9:28 a.m. | #

Some of Perfect Curve's best work.

Andy Riley | 10.01.21 - 9:44 a.m. | #

Why do marketeers feel the need to lie to us? We know they are lying, they know we know they are lying, and we know they know we know they are lying. So why do they feel the need do it and why do we let them get away with it? Its all a game and the best way to stop them doing it is by not playing. So next time you talk to these people about possibly moving in, tell them you aren't going to because of all their lies.

Jimbo | 10.01.21 - 10:00 a.m. | #

A clear case of Perfect Curve getting up to some larks in Bow.

NickW | 10.01.21 - 10:08 a.m. | #

Something for Advertising Standards to get their teeth in to. I wonder if there are any more 1000lb bombs buried under their buildings.

Scrumpy | 10.01.21 - 10:25 a.m. | #

Apparently even the developer's designers don't hesitate to swear themselves. Look at what (unfinished) word they put into the Bolx area in the last photo!

Patrickov | 10.01.21 - 10:31 a.m. | #

Why do they need to lie? 1) Laziness - all they have to do is copy and paste from other lacklustre advertisements/“marketing campaigns”. 2) Inexperienced / lack of senior supervision - the people in the graphics & marketing teams are probably quite naive and inexperienced despite claiming having a “BA” in Communication, Advertising and marketing.

Tangential question - what’s the deal with bow flyover? Is it being decommissioned? Maybe the councils could turn it into a green space? Or is that a ridiculous idea?

dg writes: It's Bolx.

Pml | 10.01.21 - 10:32 a.m. | #

Such mild Bolx. Australia does property developer Bolx much better with not an essence of truth.

We can't leave the country without an exemption, so when I say tomorrow I am going to the Upper West Side, I won't be in NYC, but in Melbourne.

Actually, I am not. I am going near there to Docklands to catch a ferry. If you think your Docklands is not much chop, you should see ours.

Andrew | Homepage | 10.01.21 - 10:36 a.m. | #

Mews houses to rent from £2400 a month (i.e. at least £36,000 p.a. before tax) - here.

strawbrick | 10.01.21 - 10:36 a.m. | #

Wow! Sugar House Island Triangle and all the Bolx it's wrapped up in, is how I'm going to remember this place if ever I find myself passing by!

Cornish Cockney | 10.01.21 - 10:42 a.m. | #

Does it at least look like it might be a nice place to live or to visit? Modern developments vary hugely in quality in terms of both the buildings themselves and the landscaping / ground level space around them. The kind of things that might make the difference between fture desirable places to live vs future slums that need redeveloping yet again a few decades down the line.

lockedintheattic | 10.01.21 - 10:48 a.m. | #

Will there be a Sugar House Island Tea Emporium?

On the other hand, there is currently nothing there, it was a run down industrial estate before that, and at least some (admittedly overpriced) homes are being built.

Is concierge service really still a selling point?

Will | 10.01.21 - 10:59 a.m. | #

The flat above us has been sold five times in the 25 years we have been here. The first couple of times, the marketing literature was relatively honest. However, with each of the last three sales the Tube station moved two minutes' walk closer each time.

(It is now "8 minutes" away; the actual walking time is 13-14 minutes. Citymapper, for all its faults, gets that right).

Another favourite for new developments is - extremely - biased Tube maps. Commonly these show the route to the City (one change); other parts of those lines, and London Overground/National Rail, are omitted, and even indications that there are other parts of London surrounding us.

These maps are rather sad, as the implication is that the people who buy these properties are only interested in working.

Alastair Scott | 10.01.21 - 11:10 a.m. | #

I cannot wait to see the independent chimney park.

Too long have chimney's been tied to big-smoke.

R2 | 10.01.21 - 11:45 a.m. | #

Oh dear, the dangers of outsourced marketing. Reasonable development though, and seems decently built and probably quite livable, I have seen far worse... The Dane & the ink history of the site (they were real pioneers in fluorescent inks and dyes I believe) could have been a better and more unique selling point - I remember seeing the somewhat graffitied old tiled mural with the dog way before the old site was cleared and feeling rather sad it would be lost - so was glad to see that even though the buildings went, the tiled sign survived, and was incorporated in the new development.

David | Homepage | 10.01.21 - 11:59 a.m. | #

Thank you - many literal laugh out louds in that. But at the same time it makes me indefinably but very sad.

Sarah | Homepage | 10.01.21 - 12:11 p.m. | #

BOLX could become a meme, like Dangleway!

Bob L-S | 10.01.21 - 12:16 p.m. | #

The ridiculousness of the heritage of this site - it was a Conservation Area before the redevelopment. They demolished everything to raise the ground level and decontaminate the ground - carefully deconstructing only a few choice buildings. These structures - such as the chimney - will be rebuilt, but not all in the same place.
Faux heritage!

James Scantlebury | 10.01.21 - 12:19 p.m. | #

Whilst the site may be a considerable walk to Stratford stations or Pudding Mill Lane, it's only a few minutes cycle - something more and more people are used to doing since Lockdown 1. Those with folding bikes will be able to cycle and jump on the train very easily. Even better, the development's northern boundary is right on CS2 providing partially segregated route direct into the City. I feel the marketing Bolx should show this too.

Rob | 10.01.21 - 12:28 p.m. | #

Maybe it's an age thing with us oldies, as this sort of Bolx must work otherwise developers would not persevere with it. Perhaps the simple addition of a letter T to this development would sum it up?

Tim | 10.01.21 - 12:33 p.m. | #

I had a walk round this development just after Christmas, a surprising amount of housing has opened and is being lived in, though not by many. It must be one of the most lonely places to be living in London at the moment. There was no one out on the streets other than myself and a security guard with a dog doing endless loops. The stretch of canal that it sits on is particularly dead. All you can hear is the distant sound of cars on the A road. Some arty book company has somehow been persuaded to relocate their HQ here. It's a very odd place right now and given the speed of construction there I can imagine it being like that for a long time.

Sean | 10.01.21 - 12:34 p.m. | #

I agree it's BOLX and dreadful stuff, but you did make me laugh, so thanks

SJM | 10.01.21 - 2:41 p.m. | #

Where does the ‘Sugar House’ name originate?

Bloe Sreet | 10.01.21 - 5:24 p.m. | #

Maybe that kind of bolx goes down well with investors in PRC.

B | 10.01.21 - 8:54 p.m. | #

I think we need all the polluting factories back. Anyone remember the “Stratford Stink” in the 1960s and 70s?

Kim | 10.01.21 - 9:43 p.m. | #

Will our good friends the kingfishers be attracted by this development? Perhaps Kiss Branding should consult with this community and consider whether a turning off Chimney Walk could be called ‘ Kingfisher Flight’’.

Kenneth Morton | 11.01.21 - 10:30 a.m. | #











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