please empty your brain below
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This Survey-Watch you are conducting is an excellent public service DG; I would recommend you fine-tune it by commissioning a survey to assess how many of your readers appreciate it, then that could be followed up with a survey of those who did not appreciate it to consider why not, and to find out what you need to do to make it universally appealing. There's money in them there surveys you know!
herschelian | Homepage | 05.01.07 - 7:42 a.m. | #
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Ooh. I altered my entire life every time I read a survey and was constantly suprised by their results.
strandman | Homepage | 05.01.07 - 8:14 a.m. | #
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I feel your brush is a bit broad on this one, but it makes for good copy doesn't it!
Rick | Homepage | 05.01.07 - 8:23 a.m. | #
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THanks DG, I mised some of those first time round. Most useful 
NiC | 05.01.07 - 8:32 a.m. | #
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I was going to defend the REC survey (No.1) on the basis that the REC is an industry lobbying group rather than a discrete commercial enterprise. However on checking the link, they manage to conclude that "Teaching professionals have the least errors on their CVs" which dilutes anything they might have to say about correct grammar. Not too sure of their maths either: "over half (50\\%) contained grammatical errors" (since when has 50\\% been *over* half?)
Oh, and Happy New Year (still allowed to say that, aren't I?)
Wayne | Homepage | 05.01.07 - 8:52 a.m. | #
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If you pick up a daily copy of Metro, London Lite and the London Paper, you'll have a list in the hundreds in no time.......
Michael | 05.01.07 - 8:53 a.m. | #
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It's my experience that most CVs sent out by recruiters are full of spelling and grammatical errors. Even when the ones sent to the recruiters weren't.
ian | Homepage | 05.01.07 - 9:15 a.m. | #
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Ah, a good healthy dose of cynicism from DG on the first Friday of '07.
I'm sure we can make a survey out of that too...
Lyle | Homepage | 05.01.07 - 9:35 a.m. | #
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Vested interest surveys come at journalists from every quarter - it's hard to stop them all getting through. This week my in-box contained several 'survey' press releases including this one...
More than a quarter of adults in the UK think getting cancer is all down to fate – according to a survey of more than 4000 people conducted by Cancer Research UK.
More women than men revealed they thought cancer was due to fate and people over 65 were the most likely to put the disease down to destiny .....
(Finally came the punch line)
More than half all cases of cancer can be prevented according to Cancer Research UK’s Reduce the Risk campaign. (www.reducetherisk.org.uk.)
hackette | 05.01.07 - 9:55 a.m. | #
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I once worked for a company with a whole Stat's department. Well, 'Paul' we called him.
He once spent thousands of pounds to do a survey, and finally proved that those members of staff who were female and had children seemed to express a preference for working part time.
A worthwhile use of company finances, I thought...
Just Me | Homepage | 05.01.07 - 10:36 a.m. | #
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A phrase from your final sentence, "carefully-built brands " says it all.
Now, I like to think of myself as a cynical, well-informed Witch, with an ability to see through advertising, media bias etc etc. But, even *I* have been shocked at the tricks companies get up to, now I have the ability to see them from the inside (no, not Witchy powers, but the role Mr BW now has - and his is a strongly ethical company, so goodness knows what the rest of them get up to...).
Blue Witch | Homepage | 05.01.07 - 12:18 p.m. | #
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Petra Boynton is interesting on certain sex surveys
www.drpetra.co.uk/blog/?p=430
hackette | 05.01.07 - 3:06 p.m. | #
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If 47\\% of CVs contain basic grammar and spelling mistakes, and assuming this is the average mistake-level across the population in general, then presumably 47\\% of prospective employers won't notice.
Fatima | 05.01.07 - 9:56 p.m. | #
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The BEST bit is the fact that they let people like you and I take the surveys. I've done a few YouGov ones in the past, and the 'state of the country' one that crops up every couple of months is an ideal time to do some tinkering.
It helps to jot down your previous answers so you can completely reverse them the next time...
Gordon McLean | Homepage | 05.01.07 - 11:14 p.m. | #
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