please empty your brain below

Heineken UK also co-owns Courage, one of London's true old beer names. Maybe this is a step towards Spurs getting the stadium. Geertcha!

It could be worse. They might have chosen Lambrini as the "Offical Supplier of Cheap and Nasty Fizz to the Chavs".

It's the East End innit. So you can't expect anything too tasteful.

Anyone else feel thirsty after reading the first paragraph?

This is so wrong on so many levels. Until the sixties no one in the UK drank lager. Britian is a country of Ales. Granted there is no longer any BIG brewers that are wholly British but you would have thought the official brand would have been an ale.

Sheesh next you'll be telling me Stella will be bringing out a reasuuringly expensive Cider. Oh wait they have http://www.metro.co.uk/news/854465-stella-artois-set-to-launch-stella-cidre-in-uk

I've not really been able to keep track of all the brewing conglomerates takeovers recently - but while I suspected a megacorp owned Caledonian (who make Deuchars), I didn't know it was Heineken. You learn something new every day.

I actually quite like Sagres, although I developed a taste for it when it was still Portugal's leading independent brewer.

It is sad that all forms of sport are now firmly associated with alcohol. There was an article on the Today programme this morning about the preparations in Ukraine for the Euro football 2012 finals. Apparently the roads are awful, the hotels terrible and the services well below par - but the beer only costs one-third of what it does in the UK, so hurrah. Gah.

Deuchars and Murphy's are nice in a pinch; though I'm not convinced either will actually be on offer. Amstel's even a half-decent lager. Pity that there's no way someone like Meantime or Fullers could ever afford to be a sponsor.

Boy it takes very little to get you going Greg. Tingey, I always picture Basil Fawltey when I read your posts. Are you a Daily Mail reader?

Most of what you are complaining about is the result of the UK selling most of it's companies. If your companies had been better run, or made products that the world market had wanted to buy. UK companies would have been in the position to sponsor the Games on their own, without "Johnny Foreigner's getting a look in"

Without this sponsorship the Games would cost the London taxpayer a lot more money.

If somewhen you'll cease mentioning Beck's, your readers will guess InBev's marketing department must have become one of those who approach you with impure intentions ;-)

Heineken as sold in the UK is imported from the Netherlands - they stopped selling the piss-weak British-brewed variant a few years back.

Peewit, Greg - whilst I agree, can you IMAGINE what a pint of real ale would taste like having been mass-served in fast-food circumstances there in the middle of summer...?!?



Aw, what a shame... I didn't know the Heineken owned Deuchars either. I may now have to switch to some other ale.

Could have been worse. Could have been Fosters. Over here we think we are lucky if we get even a slightly stale, improperly made Newcastle Brown on tap - because it beats the local piss (and yes, everything you have heard about how awful Aussie beer is is true). Having said that I would add, though, that while no one (well hardly anyone) here actually drinks Fosters, somehow cold lager does go well with heat and humidity.

Michael - Greg is ok, he likes kittens. and if he drinks beery things, he clearly likes horses as well.

Deuchars is still a fine beer even if it is owned by Heineken, not that Real Ale will be sold in the Olympic Park anyway. I would never have thought of the Olympics as being a beery event anyway, unlike football, rugby or cicket, I wouldn't think of settling down with a few beers to watch the swimming, 400m hurdles or cycling?

Greg, you say DG is a life long Londoner but I thought he moved from somewhere like Suffolk or Norfolk.

dg writes: <cough>

I was recalling a post when you said you moved to London from Ipswich. So while you may be a Londoner having been born in Greater London, if I'm reading your correctly and Croxley Green is in Greater London. I always think of a life long Londoner as some one who has always lived in London.











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