please empty your brain below

It is consistent. The rule is, if a word ends in a vowel, the plural takes an apostrophe. This is getting very common and would be taught in schools if schools taught anything anymore.

Apostrophe abuse. Humanity's greatest crime.

Er, shouldn't that be

For goodness' sake...

Practice varies widely in for conscience' sake and for goodness' sake, and the use of an apostrophe in them must be regarded as optional”

The New Fowler's Modern English Usage, ed. Burchfield, RW, 3rd edition, 1996

Asian takeaway?!?!? I wouldn't consider "pizza's", kebabs or "curry's" to be asian... except for Thai Green Curry (mmmm!)

More like one of those jack of all trade takeaways!

As a bonus...
...says CURRY'S on the side.
...says CURRYS on the front.

I haven't been to Wakefield for years, and that sign's still there...

What about the posters for the new Jeremy Clarkson book - I can't work out if the use of 'its' instead of 'it's' is deliberate or not given the subject?

And anyway, the plural of curry is curries, isn't it?

Actually I think this sign was made by two restauranteurs Mr Curry and Mr Pizza who decided to open a kebab shop together.

ChrisP says "The rule is, if a word ends in a vowel, the plural takes an apostrophe." but curry ends in a Y which is not a vowel. Unless you mean when spoken as it has a vowel sound which curry does.

Daniel says "Asian takeaway?!?!? I wouldn't consider "pizza's", kebabs or "curry's" to be asian... except for Thai Green Curry (mmmm!)" you are correct pizza and kebab aren't Asian but I always thought curry originated from India which is in the continent of Asia so are therefore Asian. Though I do believe that quite a lot of the curries we eat were developed in England.


There was a temporary shop in Mansfield a couple of years back called "The Christma's shop".











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