please empty your brain below

Threedome :)
I still call it The Dome (possibly influenced by a fridge magnet I bought there in 2000: a further thought 'what do you call 2000 now that we've got used to calling years twenty fifteen and the like?')
I still call it the Dome. Not out of petulance but because that was what it was called first, is a name that fits the structure and so it stuck in my head. Nothing will change for me.

Three also a slightly worse phone company than EE. Vodaphone and Cellnet were always a case of "better the devil you know", which means I'm very happy I'm with the former at the moment. Nothing would ever make me go back to Dome. I mean Three. Hang on! errr...
Call the company Millennium 3 Dome Telecommunications - problem solved!
Not sure that Three is a worse brand than O2 because combined with the chap with the funny voice O2's super silliness kept on giving.
3O2 is indeed chemically possible - it's just three molecules of oxygen.

dg writes: Point taken! Post updated. Ta.

Three's name was coined to show off that it used the new super whizzy 3G technology, but which is now so last decade. Maybe O2 + 3 = 4?

Meanwhile, what do you get is BT and EE merge? We already have Orange, and Apple, and Blackberry, and even Raspberry Pi - but somehow BeeT doesn't seem right?
It's still the Dome or Mandleson's Folly to me.
That's not how naming rights work - they exist solely to pump a marketing identity into the public consciousness.

I think the word pimp would sit better than pump in this context...
I always refer to it as the O2 Dome, so changing to 3 Dome or 3 Arena I would just say the 3 "Dome" arena.

Hammersmith Odeon has had many changes of names from Gaumont Palace to Odeon and more recently three differently prefixed Apollo's. Currently Evertim Apollo.

As well as the O2 Dome the Shepherds Bush Empire and Brixton Astoria are also O2's, with many more around the UK so new names for them too?

I use GifGaff as my mobile provider which runs on the O2 network, I wonder if these "piggybacked" cheaper service provides will be able to continue as the host networks merge and get lesser but larger.
The O-Zone would be rather neat, but I doubt they will use it.
Or maybe the working man's prayer:- O 2 b 3
Just think of the thousands of tube line diagrams and recorded announcements that will need to be changed! That lot doesn't come cheap.
Don't be coerced into corporate speak , call it what it is , The Dome
The Ozone sounds good.
Contrived and awkward brandings, eh - here's another one. The shopping centre on the north bank of the Thames is 'Lakeside', right? Not any more, it's 'intu Lakeside' - geddit. Another in the chain was 'The Harlequin', in Watford. It's now 'intu Watford' (shudders).
I doubt that it will change it's name at all.
"London Eye" despite all the change in sponsors...
Maybe call it the Oy - as a reminder of the former Jewish presence in the East End, and also a reference to the local term "Oy you"
Or go back even further into phone history and call it the GPO Dome. Some of us still call that other thing the GPO Tower..
Assuming of course that Three choose to retain naming rights.
The DG Arena has a ring to it.
I'm getting a bit sick of all these namings and renamings. It makes your old A-Z obsolete within a couple of years, confuses anyone who hasn't been to the area for a while, and effectively privatises London's geography.

Why don't we go the whole hog and put all London naming rights up for grabs? PiccaVirginDilly, VisitGibraltar Square, or possibly Harvard Street, might remain semi-recognisable. Although American tourists might not manage to navigate their way to NestleMetropolis Airport...
"O2Three (alas the telephone code for Southampton)"

......And Portsmouth
When O2 got the naming rights to The Point arena in Dublin they lobbied hard to get the name of the adjacent Luas tram stop changed as well. Fortunately the authorities resisted. Otherwise we would have had to put up with that also being changed. A lot of people here still call the arena The Point, much as they still refer to the so-called Aviva stadium by its original name of Lansdowne Road.
The move also means that two of the biggest brands created in the UK's telecoms industry will have left the UK.
Orange was created by Wolff Olins the early 1990s but is now the company name of the former France Télécom. It still exists in the UK, but only as a sub-brand of EE; once BT completes its purchase of EE, that's likely to be phased out.
O2 was created by BT a decade later in preparation for the separation of the former Cellnet as a new company, and used the brand in Germany, Ireland and the Netherlands. When Telefónica bought O2 (from its shareholders, not from BT) it started to use that brand for its operations north of the Pyrenees, including the Czech Republic and Slovakia. Now only Germany and the UK are left, and the UK is going, leaving only O2 Germany.
There is an O2 arena in Berlin. That will no doubt live on.
The Point Depot in Dublin, the main concert venue in the city, was known until recently as "The O2".

It is now "The 3 Arena".

I suspect the same may happen in London.

dg writes: So do I, which is why I wrote that in the post :)
Being very old and stubborn, I call all cinemas, arenas football grounds and the such by the name I originally knew it by, regardless of subsequent renaming, and the Dome is no different! marketing and rebranding is wasted on me!

The only exception to this is the Dangleway.
To me, that is its original name, in the same way the Gherkin, the Cheese Grater and the Walkie-talkie are also perfectly acceptably named! :D
If he has all that money should he change his name to Mr Ka-Ching.

Apologies if this is an old joke.
@Alex McKenna
"Or go back even further into phone history and call it the GPO Dome"

Now that would be confusing - since the GPO's telecommunications successor is BT, which is planning to take over O2's rival EE.
(Although there are still some people who seem to think O2 is part of BT)
There was I thinking it was just me being a reactionary old git by still calling it the "Dome" or "Millenium Dome." It's reassuring to see that there are others of like mind!
The North Greenwich Arena clearly did not catch on.
Since Phones 4 U went bust the arena in Manchester is now just called the Manchester Arena. It was at one point called The Manchester Evening News Arena, which everybody shortened to MEN Arena, named after the local paper. The original name was Nynex Arena after the then cable tv company.

New names catch on and people have less sentimentality than if a football ground is renamed.
Unsurprisingly, someone just bagged the 3arena.co.uk and threearena.co.uk domain names in the hope to bag a windfall.

If three had any intention to use this name, wouldn't they have reserved it by now? Maybe, maybe not.

I'm lined up in Tim's 'reactionary old git' category.
But then possibly we could be called 'refuse to go along with what some marketing man wants me to say' category.
And in this case we already have perfectably acceptable name in The Dome.
Simples.
I'm one of those who still call it the Dome; I expect I'll continue to do so.
@Bill Matters,

Yes, you're about 20 years late.

Anyway, his surname is Li, pronounced more like "lay" in Cantonese, and his name is pronounced more like "garsing", therefore this is a joke that only works with uninformed Wade-Giles proponents.
Glad to see someone from my city featured in DG. Sorry that he might create a nuisance to ya all.
It's still the Dome for me too. Reminded that it is the O2 Arena (I've 'known' this since it was 'renamed')by discussion of events there, I'm always caught off guard. Oh, the Dome you mean!
3Arena is just too many syllables. Very clumsy. Is there no case for calling it "The 3na"?
To follow on from the comment from Alan Burkitt-Gray above: o2 Germany have just announced they will not be renewing the naming rights for the o2 Arena in Hamburg and Berlin - Mercedes Benz has bought them for 20 years now.

Also, we speculated what the name of nthe compancy formed by the merger of the o2 and E+ Networks in Germany would be; o+ , E2, etc. Interestingly, the first test of national roaming they did (o2 customers using E+ 3G Network), a new Network Name of o2.de+ was used - a merger of all of them!










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