please empty your brain below

I'll mention Crystal Palace now and leave it at that.
Heathrow Airport seems to fit the mould and maybe Canada Water and Canary Wharf.
Christopher
If the developers expect that people will actually use the whole name, they may have wasted their money.

'Battersea Power' actually trips off the tongue. People will see the word 'Station' as irrelevant and not use it.

Eventually 'Station' will be dropped by LU in the same way that other Underground station names have been shortened because of common useage.
Arsenal
Queensbury, Barons Court, Great Central (now Marylebone), Kew Gardens, White City, Oval, and of course Bank, were also named after commercial enterprises.

The NLE terminus is actually next to Battersea Dogs Home which, unlike the power station, still does what it says on the tin.
......and how could I forget my local station - Post Office (now St Pauls)
Is it the only station, with 'Station' in its name?
timbeau,

Actually it is Battersea Dogs and Cats Home - which does do what it says on the tin.

DG + all,

I am not at surprised at this. Gradually in the past few years the phrase "Battersea Power Station" has slipped in more and more without being absolutely specific as to whether it was referring to the station name itself or the specific locality in which it was situated. However the artist's impression with the name on the station is the first time this has been incontrovertible as far as I am aware.

I must make a journey from Lebanon Road Tram Stop bus stop to Battersea Power Station tube station one day.

It's been said before but if we have London Victoria and London Charing Cross we ought logically to have London London Bridge.
I think this is very sensible- Battersea itself is a large area, and the 'centre' of it (a matter of discussion in itself) is much further west (as you acknowledge).

Calling this station just "Battersea" would have been incredibly confusing. By referencing the biggest landmark around, it instantly anchors the station to where it actually is.
I expect many subscribers to dg hate the "dumbed down" bus blind destinations where for instance Putney Bridge Station has been replaced by the vague Putney Bridge. Better ask the driver "Are you ngoing to the station?"

Battersea Power Station is an example of the opposite. We already have Queenstown Road and Battersea Park stations in Battersea. Clapham Junction is actually also in Battersea.

More importantly, trains still pass Battersea station every day. It is on the West London Line by Battersea High Street. My money is on an eventual reopening. Trains last stopped there in 1940. Details here...

http://www.disused-stations.org.uk/b/battersea/
I do wonder just how "Battersea Power Station Underground Station", aside from looking ridiculous, will fit on one of those big blue signs they have on station exteriors..
Will this be the station name with the most vowels in it? Just a thought.
who would want to go there anyway?

a) it's in south london,

and b) it's going to be some some awful steel/glass apartment shopping centre complex
As a resident I'm quite glad not to be reopening yet another wave of confusion about where 'Battersea' actually is, at least this gives some sign that it's not the centre of the area as would otherwise ultimately become assumed by everyone. Further to ap's post, there is passive provision to reopen 'Battersea' station on the West London branch of the overground (it was required of a development on Gwynne Rd, for the curious) though it's a long term prospect at best.
FOI request to see how mcuh money they got from the developer?
I suppose Kensington Olympia has commercial undertones, as did Earls Court before the exhibition centre was closed.
Am reminded of a debate on the news prior to the completion of the Jubilee Line Extension, around the naming of North Greenwich. A LU spokesman was being harangued by several people as to why the station wasn't being called Dome/Millennium Dome, as that was the 'obvious' name...
I doubt that the Battersea Power Station development will be called that "come 2020". The marketing people will have agreed on something much more sylvan before then....
I don't suppose we'll see acronyms coming more regularly to the tube? "BPS station" or "Battersea PS station" are a bit ugly but at least more practical and less unwieldy.

And after all, they used to call it "Charing +" on destination boards, and I think they still do on the in-car dot matrix "Next Station" thingies, or at least did until recently.
"I doubt that the Battersea Power Station development will be called that "come 2020". The marketing people will have agreed on something much more sylvan before then...."

But everyone's going to carry on calling it that anyway.
Just looking at your neat diagram, does the proposed route pass close to Vauxhall and , if so, why not an interchange?
Why no interchange? This is from a post I wrote four years ago...

Notice how the proposed Northern line extension doesn't link up with anything. It zips straight across the Victoria line without any interchange being constructed (because a stop at Vauxhall would apparently overwhelm the existing station). It stops really close to Battersea Park and Queenstown Road stations, but makes no attempt to join up with either (because connectivity to shops trumps connectivity to railways). And it terminates well short of Clapham Junction, which would be an obvious next stop (because that's where the money runs out). In the 1960s the Victoria line was deliberately built to link up with everything it passed. In the 2010s we dare not link to anything in case passenger numbers create too much congestion. This is a cut-price stand-alone extension, built for one purpose only - private profit.
"And it terminates well short of Clapham Junction, which would be an obvious next stop (because that's where the money runs out). "

And because the people at Battersea PS who are paying for it (via the rents to the developers) wouldn't get a look-in if half of Surrey, Sussex and Hampshire had got on at the previous stop.

Didn't Earls Court station predate the exhibition centre?
@Crayonista
Never trust the Tube map for how close things really are to each other. The new extension will not within half a mile of Vauxhall, crossing the Victoria Line almost exactly halfway between there and Stockwell.
http://cdn.londonreconnections.com/assets/detailed.jpg
"Battersea Power Station Station" sounds perfectly clever.
Both Brent Cross and Surrey Quays have been named after shopping centres.

I have been saying for years that Tottenham Court Road should be renamed Centre Point, as it is
1. Barely on Tottenham Court Road
2. Is adjacent to a building that, like BPS, everyone recognises.
3. With CR1 and CR2, in addition to the Northern and Central Lines, it really does become the centre point or nexus of London's tube network.
@Timbo

Thank you. The map you included a link for is fascinating as it shows a northerly chord close to Vauxhall would be almost a mirror image of what is proposed, and I also take DG's point that a Vauxhall interchange would overwhelm that station.
@Timbo
Yes,you are completely right. I imagine few passengers would continue the confusingly lengthy one stop journey to Waterloo if they could pick up the northern line from Clapham junction. And that would leave no seats for those at battersea power station station.

Perhaps the investors may next propose connecting the northern line to Clapham J southbound only.
...another enclave for the wealthy/rich/well-off (call them what you will) as per Chelsea Harbour.
@louise
"I imagine few passengers would continue the confusingly lengthy one stop journey to Waterloo if they could pick up the northern line from Clapham junction."
Certainly if they wanted the Northern Line anyway - easier to get on at the beginning that muck around at Waterloo.But if you're headed for the Drain, or the Jubilee, you'd probably stay on to Waterloo.
Surrey Quays is still Surrey Docks to me and many others because that's what it was when I was a kid.
Of course the place is a complete disaster now, but it used to be fun.
Wonder if "BatPoSta" might catch on?! ;)
Had things come to pass as planned, "The Battersea" theme park, complete with its own dedicated rail link from Victoria, would have celebrated its 25th anniversary in May this year.

http://www.londonlaunch.com/...
http://www.standard.co.uk/news/...
Somebody somewhere will probably have to design some Battersea Power Station station stationery.
On the question of where Battersea actually, is, the strange thing is that Clapham Junction is more Battersea than Clapham. In fact the parish of Battersea goes all the way down towards Wandsworth Common station. At least "Battersea Power Station" pinpoints where we all know the place to be. If they were really following the source of the money, then it would have been named "Malaysia Square" (for reasons a quick search will reveal).
I wonder if it's being called Battersea Power Station because, if Crossrail 2 ever happens, the Northern Line may yet be extended to Clapham Junction, and if it is, there may be another Battersea tube station in between.
Reading this a bit late, but Swiss Cottage station is also named after a commercial enterprise.
Maybe Battersea East would be a good name. Perhaps. Idk.










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