please empty your brain below

Offer a car with curtains, and a matress and give people the option to join the "90m high", club.
Since it's an airline, set up a dutyfree at each end for departing passengers. (You're only allowed 8 trips a day, Sir)
Allow porn (sorry, sex education) filmmakers to do 'quickie' dvds above the thames, sell the dvds from the Emerates Exhibition Centre,with all profits going to tfl.
Allow the public on night-time 'quickie' flights for that extra thrill, including 'viewers'(dangle-doggers). Tfl can charge premium rates for this 'public service'.
Do a deal with Excel conferences to include a one way trip (your choice of direction) in the conference ticket price. Same for O2 events. Especially, http://rumfest.co.uk/ ;)
FREE cable car styled cupcake on completion of your journey. Presented in voucher form. Only valid for collection at the terminal in which you started your journey <---- thataway
Extend the cablecar to make it a proper tourist experience. Take it southwest across the Greenwich peninsular, then follow the Thames all the way to Tower Bridge. Think of the fantastic views of Maritime Greenwich, Canary Wharf, The Tower of London. Might cost a fair bit though - better start talking to potential sponsors, Boris.
Say you're having a closing down "event" to encourage people to take their "last ever" dangle on the Dangleway. Of course it isn't really closing down but when did that ever stop retailers from using the trick?

Alternatively sell the damn thing off and stop wasting public money on it. Then no one will be "confused" about it being public transport or have any expectation that a Travelcard or similar can be used on it.
Build an enclosed refrigerated ski-slope from a newly created middle station down to one side or the other and thus create a long awaited replacement for the Beckton Alp.
Surely an appearance by One Direction would increase usage exponentially?
Run a smear campaign against the Jubilee Line, criticising the trains, the reliability, and the fact that you can't see bugger all underground.
Allow people to drive up in their own cars and be attached magnetically for a true 'cable-car' experience (only for thrill-seekers and those really fed up with the queues at the Blackwall Tunnel).
The One Direction thing would work brilliantly. In fact, calling it the One Direction Airline would probably increase ridership exponentially.
Get some Z list cockney slebs to endorse it and offer a 'Ride wiv Danny Dyer' or 'North to Saff with Viiny' etc.,










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