please empty your brain below

Even though I am not interested in the Rugby scores (or any other scores), it strikes me as a fairly trivial intrusion for a fairly trivial income, and I have no objection.

Except perhaps as the trivially thin end of a future wedge...
The Paris Metro are much more fun - with a 'Rugby Park' to celebrate the occasion at Auber RER station with sporting activities to try. Admittedly, it's the same thing they do for the Six Nations Championship anyway and might not have the same advertising reach, but it's more interesting than periodic score updates on the train display screens.
I wonder how much money was spent trying to get and then managing this contract. It will certainly be more than 10% of the income, so don't think all the cash will be going on keeping fares down.
Thank goodness they're not (mis)using the Public Annoyance system for this !
Cor. Notonthehighstreet are paying £420,000 plus VAT to TfL's commercial arm, Transport Trading Limited, over three years to sponsor the "Baby on board" badges (and to advertise at tfl.gov.uk/advertorial/baby-on-board, capture customer data, and send applicants marketing materials including a mother and baby products catalogue).

The Buxton contract brought in just £110,000 plus VAT to Transport Trading Limited, but in return TfL undertook to bear up to £20,000 of costs for the rebranding exercise (and presumably also bore the cost of the post-rebranding debranding).

Nearly £3m plus VAT of annual income to Docklands Light Railway Limited under the Dangleway sponsorship contract, plus about £10m towards set up costs. (Given the capital cost and the passenger numbers, I wonder how much money it is making or losing...)
have they really thought about this?

If you're trying to get the Tube home, you will be annoyed if the DMI not only interrupts the message about where your train is to tell you the rugby score if you have no interest in the game, but even more so if you are on the way home to watch a match you've recorded.
"No hiding place" indeed:
https://www.youtube.com/watch?v=HgSogQEz_Xo(from 1:31:57)
I dunno, the rest of the country is left wondering quite when the next bus might deign to turn up and here you Londoners are whinging about a few written announcements while you wait up to three minutes for the next tube train!
Thanks for a very. very comprehensive overview of what TfL and ITV are doing. We work in the advertising industry and learnt a lot from your research.
What a waste of time, money and effort.
"such items will determined be" -
(DG didn't misprint that sentence, one of TfL's contracting team did that by themselves.)"

Yoda now for TfL working is?










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