please empty your brain below
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You do Siemens a mild disservice in my opinion... The Emirates Experience sounds pretty foul though.
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Well said. It's all very sad.
Sarah | Homepage | 08.07.13 - 8:13 a.m. | #
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You say 'no outlay of public money' - that's apart from the construction costs of the dangleway terminal (though I hope arabfly don't get the rent of the retail unit thrown in with their sponsorship package), and the Millennium Dome, both of which were funded by the taxpayer.
martin | 08.07.13 - 8:30 a.m. | #
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The London Olympics was another fine example of brandtertainment. Eight pop-up 'partner showcases' around the park, and a captive audience to be enticed inside.
diamond geezer | Homepage | 08.07.13 - 8:37 a.m. | #
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internal consistency DG? You have the simulator costing £45 twice and £42 once. what is the correct rip off price, please?
Peewit | Homepage | 08.07.13 - 8:58 a.m. | #
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It's £45 for a half hour session (which is "£42 extra" compared to the normal admission prices of £3).
Or come between 8am and 10am for a £35 'earlybird' flight.
diamond geezer | Homepage | 08.07.13 - 9:24 a.m. | #
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I would like to try the flight simulators, but I think £10 would be a more realistic price.
John | 08.07.13 - 9:53 a.m. | #
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Well spotted I didn't know this was opening. I suspect that the developers are claiming the costs of these brandertainments against the Section 106 requirements i.e the money they are required to spend on the community. Affordable housing would be a better investment.
The Crystal looks good but scratch the surface and it is really dull and boring. Boris claims it will get technological investment into the area.
Christine Grice | Homepage | 08.07.13 - 9:53 a.m. | #
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Just some food for thought admist you slagging off the Emirates facility that's just been opened. I've not been myself, but reading the blurb, they've got an A380 simulator for the public to try at £45 for the half hour.
The other flight simulators in the SE are either not open to the public to try or available at significantly higher cost (minimum £399 for a one hour flight - source: http://www.ebaft.com/fly/fse.htm)
So whilst it may not be for you, there's probably a fair number of people for whom this is a much more affordable opportunity to try flying a flight simulator out.
Jordan D | 08.07.13 - 10:01 a.m. | #
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Better get used to it. Brandertainment is not a symptom of Boris's London just the way the internet is changing retail.
With the rise of internet retailers are retreating to ever larger stores in fewer locations, where they can offer full ranges and try inject fun/and of soft attributes into retailing. It's still in it's infancy but physical stores need to offer more to get people to spend time in them.
The latest trend is to look at exhibition pavilions to let people interact with the newest and cutting edge stuff, but have no inventory there, just let people order and have it delivered.
You won't need to traipse out to Docklands to do it either. The site just south of Centre point is going to become a semi permeable space with moveable video walls. People upon entering will be surrounded on all sides by hi def interactive screens and retailers/brands can rent the ground space. The idea is that the video screens will also be able to act as point and click order points via peoples phones.
The whole site will also have a hotel, restaurants and an underground music/exhbition fashion show space.
As for the brand park, I'm not sure whether it will work. For it to work, it needs to have some seriously exciting rides/interactive exhbits to get people to travel that far out of town. But I'm not sure the images I've seen of wonky glass cubes is going to cut it.
We will have to wait and see if it's a success.
I don't see how the establishment of such places means that you are against museums, London already has dozens of them, it's not as if BMW has bought the Tate or X Box the Sackler. In fact all the musuems are raising a great deal of money on expansion right now, with big project proceeding at the British Museum, Tate Modern, Victoria & Albert, and the continued revamp of the South Bank centre.
It's almost as if you've gone on some rant without looking at any facts.
Rational Plan | 08.07.13 - 10:54 a.m. | #
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Jordan - You only have to say "A380" to BestMate and he goes all misty-eyed, so I'm sure somebody will be buying him a £45 Aviation Experience soon. But for those of us who aren't target audience, £45 remains fairly prohibitive.
Rational Plan - I'm not against museums. I just fear that brandtertainment is their austerity replacement.
diamond geezer | Homepage | 08.07.13 - 12:57 p.m. | #
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I have no problem with Brandertainment, as long as its free (or better still, if they pay me). I cannot ever imagine paying to be subject to an advert!
Incidentally, its all pretty reminiscent of the not very good pavillions in the Olympic park last year.
Ian Brooker | 08.07.13 - 1:04 p.m. | #
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Simulators like the BA training one mentioned by Jordan are full-motion hydraulic simulators, and are very expensive to run. I'm pretty sure the £45 ones are static, but if you get it all to yourself for 30min then £45 doesn't seem too overpriced.
Although it is pretty sneaky to expect visitors to pay for the privilege of broadcasting advertising all over Facebook!
Colin | 08.07.13 - 1:55 p.m. | #
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Given this increase in 'brandtertainment', will you be looking at monetising the 'diamond geezer' (TM) brand? Fluffy kittens sporting the 'dg' logo perhaps? 'dg' tea?
Max Wellhouse | 08.07.13 - 2:53 p.m. | #
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The bit about the Facebook-leaking wristbands reminded me of the eye scanning advert screens in Minority Report. I suspect the next step is for these kinds of devices to be handed out for long-term use under the guise of jewellery or some other pull, with the intention that they track all your movements in every shop you visit, and record what you look at, for how long etc.
Siwi | 08.07.13 - 6:11 p.m. | #
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No, but these brandertainment venues are the coming thing, whatever the financial situation, as long they don't replace existing musuems then there is no issue.
Also, luckily the lottery insulates a lot of capital spending on the Arts and museums. The lottery is probably John Majors only true legacy, as far a the cultural like of this country is concerned.
Rational Plan | 08.07.13 - 8:22 p.m. | #
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