please empty your brain below

I don't know how they did it in Sydney (but there is probably an explanation on teh intawebs somewhere...) but you can bet that if you score tickets to a popular final (like the diving, ceremonies, sprints, etc.) that you will be able to illegally scalp them for twice their value...



I read about this myself and was appalled, am glad you have written an eloquent précis of the situation. It is a really scandalous way of allocating tickets. I really, really want to see athletics in the Olympics at London. But I don't mind exactly what or when, and don't want to get stung for a load of sessions if I cast a wide net. It's truly shocking.

I went to the Commonwealth Games in Manchester and for that you coul certainly pick your session and price online and know what you were buying. I realise these will be oversubscribed but there must be a fairer way of allocating tickets without leaving people with a huge unknown liability.

Anyone else think that the London 2012 customer help website (the place that most of DG's links send you to) is a very, very shoddy and plain looking place?

My initial thoughts are to bid for whatever you want, then just afterwards, accidentally "lose" your credit card.

The old one will be invalid and if you get what you want, pay up with the new card and if not, tell them to go swivel.

Are they really going to sue people for non-payment?

What happens after this initial sales pitch? They are never going to sell full allocations (especially if people read this blog).

If you are not too worried about what you want to see, wouldn't it be best to not get involved in this at all. After they have done this allocation won't tickets be available in the normal way?

If you hold your nerve they might even be forced to discount at the last minute.

Dunno but seems pretty reasonable to me. That the rich have an advantage over the poor happens in every part of life, so no shock there. And that if you are strapped for cash dont go splashing out on what you cant afford seems about right too. As long as the process of ticket allocation is fair and transparent then at least this way theres some flexiblity.

As I have little interest in sport I am not affected by the cost of the tickets.
The only sport I have ever paid to watch is cricket.
I do have an interest in visiting the stadiums the sports are held in and I normally try to go if they are holding a free event.
I have therefore attended religious conventions at Twickenham and toured the stands and got some nice pictures from the top tiers. Been to cricket at Lords on the last days of a test match when sometimes tickets are free.
I have walked around the Emirates stadium.
Not too interested in Wembley.
No doubt an opportunity will arise to visit the Olympic stadium, preferably when no events are taking place.

I think I shall stay at home and watch it on tv, with the cats.

John - they'll need to do exit tests at some point, where they fill the stadium to capacity, sound the fire alarm and watch the ensuing chaos.

Geo_rich - the rich always have an advantage over the poor in such things, obviously.

What seems particularly unfair here is the the gambling element which increases the gap. The poor daren't bid for too many sessions, and might miss out, whereas the rich can afford to take a hit, so needn't miss out.

I guess they're trying to avoid the possibility that, if people could bid for lots of different things and then reject the tickets they didn't want, people would simply bid for *everything* - which would make every event massively over-subscribed.

On the other hand, it would be helpful to be able to bid for a 'category' of events rather than a specific session. So for example I would bid for the cycling heats but would only get a ticket for one session, and would have to accept whichever session they offered. But I can't see any indication on the website that such a system will be in place...

I suppose that so long as you only bid for tickets in things that will be popular, you are likely to be able to re-sell anything you don't want at least at face value next year. And if you sell on the black market you could make some extra cash - perhaps to cover the interest on the personal loan you've had to take out to fund the purchase of the tickets in the first place.

Classic DG post, the reason I come back every day !

Yes, this is an interesting post. I think that we can look forward to lots of headlines about sluggish ticket sales.

Why the ballot system anyway? I expect a 'first come, first served' mechanism would work just as well, maybe staggered so that the tickets for an additional event would become available every few days, so as not to crash the website/phoneline (though I don't think too many events will 'sell out in minutes' as Glastonbury used to)

Ian - They might 'block' the total value of the tickets requested, so it will be tied to the credit card account, not the number. Therefore losing your card might not work.

It's a good idea though, and one I always keep in mind for other things. I call it the nuclear option.

Regarding the ticket allocation thingee, the best thing I suppose is to forget this completely BS process for committing to purchase without knowing how much it's going to cost you, and just wait until next year and get the tickets you want on the secondary market - whether it's the official resale website or not. It will be more expensive but it won't carry the risk.

I couldn't buy the tickets anyway since I don't have Visa, and I refuse to get one and take a hit on my credit record just for a single event.

Wimbledon do this so much better. You apply for the ballot and then if you are successful they write to you and give you a couple of weeks to buy the tickets or they go back into the ballot for the next person.

Why London2012 couldn't do it that way I don't know, it isn't as if they are short of time.

I wonder whether the Distance Selling rules apply here? Can you change your mind about the tickets you win and return them within 14 days?

Just been on the Ticketing Website. Tickets for athletic events range from £750 for the A seats to £50 for the D seats. What is the difference between an A and a D seat? This is what you're told on the FAQs:

Why can I not see a seating plan?

Your application will be for tickets in a particular price category rather than for specific seats. Seating plans are not available as many of our venues are still being configured. Most sessions will have tickets available in more than one price category. A ticket in price category A will provide a better view of the field of play than a ticket in price category E at the same session and venue. However, all tickets will still provide a great Games experience.

So essentially, I can't see any way round the fact that you're applying to buy a pig in a poke.












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