please empty your brain below

Outstanding! Funny! It has everything! "The O2 will be Europe’s leading entertainment destination – a new city-within-a-city for Londoners and the world to explore and enjoy." Err, no. Never.

Truly excellent.

Spot on, agree with it all (and I have a soft spot for the dome too).

A name with a subscript and they can't do subscripts? Unbelievable. And although they've spelt Peninsula Square correctly, "peninsular" under Getting There should be "peninsula".

I'm going to take my fuddy-duddy hat off and say I think that the O2 will be a marvellous venue, and finally London will have a proper modern music venue (as opposed to football/rugby stadiums and old cinemas). And like you say; at least the dome and surrounding area will get some life after the neglect that these pages have highlighted in the past. And the name: well we all managed to cope with possibly silly name changes like "Transport for London", "Oyster", "Emirates stadium" etc. etc. etc. Personally, I think The O2 is a brilliant name.

And, as I am sure you have pointed out before when writing about Monopoly locations, Bond Street does not actually exist as such so to say it is as long and as wide as Bond Street is somewhat vague.

It will always be the Dome to me and as for the "Emirates" even Ars*n*l fans think its a rubbish name. Don't you, DG?

I hate rogue apostrophes. They make my skin itch, metaphorically speaking.

July 2007? *snort of laughter - a rather unattractive noise*

Hilarious - both the site and your deconstruction of it dg. 'Demise': hahahaha.

Thanks Jag - I knew I could count on you to put the case for the defence.

I hope it's great, I really do, whatever Londoners end up calling it.

And what happened when Cellnet - er, I mean O2 - decide to change their name again ... the name of The Dome has to change too? No! Let's just stick to calling in the Dome...

On event nights parking will only be pre-booked only, apparently.

It all reminds me very much of the hype around the Seattle World's Fair in 1962. That was billed as the 'Century 21 Fair'... with all the modernistic inventions such as the monorail and the bubbleator and the Space Needle.

The problem is trying to instill a feeling of human scale to those massive public forums... so they're not just architectural warehouses for municipal events.

I thought the virtual tour was a bit weak.

"It will be open day and night and will soon become one of London’s favourite entertainment destinations in it’s own right."


It's = it is

Its indicates possession

Arrrgh!

So, its going to be like Disneyland without the rides? Can't, um, wait.

I'm sure that the acoustics will be utterly useless unless they change the whole shape of the place, Oh! but it won't be the Dome then?

On the map, not only have they submerged the Blackwall Tunnel, as you've pointed out, but they've lengthened its name to 'Blackwall Tunnell', whatever a tunnell is.

There's another errant apostrophe too, under 'Complaints':

'Any complaints will be dealt with by the Customers Service’s team.'

Dear O2, Chig and dg are available for proof-reading at very reasonable rates.

It's one of life's great mysteries that organisations often put the production of their publicity material into the hands of people whose literary skills are not up to scratch.
Why on earth do they do it?

Shouldn't "vibrancy of the outside space" be "vagrancy"? Makes sense then.

I have strange mental image of thousands of people streaming home from a concert on their pushbikes. In evening suits.

I'm saying nothing. For now

BTW - for Norf Londoners: the "O2" name was taken by somewhere on the Finchley Road a few years back. What's that going to do?

How long will this take to be picked up as an Evening Standard exclusive?

It was in London Shite this evening

bloody funny, spot on

Ah, DG, you are at you best when you allow that tiny hint of cynicism to shine through!

I agree with Jag...I was up there with the rest, criticising the Dome back in 2000. Since then, we've been paying through the teeth for it to sit there deteriorating. I think it's a slightly narrow minded perspective to take; a privately owned company has taken over the site to develop the project and design a venue that can only be good for SE London and the Greenwich peninsula?
I'm prepared to wait and see!

Hmm, I think the 'demise' could be an ill-enounciated 'demesne'.
If the attention to detail of the structure is anything like the web-site, I'll pass thanks

I think you might find that demise is the boundary of a leased property: so they would be right that if the bar (a leased property) does not have an "off license" the alcoholic drink must be drunk within the demise or boundary of that bar otherwise the customer would be breaking the law.











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